Mirror Palais​

Mirror Palais is a New York womenswear label founded in August 2019 by Brazilian-American stylist Marcelo Gaia, who launched it after closing his earlier brand Rosemilk. It sells largely direct-to-consumer and made-to-order, building on 1980s and 1990s references drawn from Gaia's mother's wardrobe: slip and mesh dresses, corseted bodices, milkmaid tops, lingerie-inspired knits and high-cut swimwear. Worn by Bella Hadid, Sabrina Carpenter and Keke Palmer, it remains independent and opened its first Manhattan showroom in 2025 while Gaia publicly fought fast-fashion copies of his designs.