84% matchOrseund Iris
Satin corsetry and lingerie-coded body-con, NY indie
What changes: Minimal seasonless line, less overt vintage romance
Brand profile
Mirror Palais
Independent New York label by Marcelo Gaia making romantic, vintage-referencing slip dresses, corsetry and swimwear sold largely direct-to-consumer.
New York CityOrigin
WomenswearFocus
Y2KStyle
$$$$Price
4 brands like Mirror Palais like Orseund Iris, With Jéan, Reformation →
What to know about Mirror Palais
Womenswear built from a mother's closet
Stylist Marcelo Gaia founded the label in 2019 on 1980s and 1990s references from his mother's wardrobe: slip and mesh dresses, corseted bodices, milkmaid tops, lingerie-inspired knits.
Direct-to-consumer and made-to-order
Most sales happen on its own channels, often made to order, and the brand stayed independent until opening its first Manhattan showroom in 2025.
Copied often enough to fight back
Celebrity wear from Bella Hadid, Sabrina Carpenter and Keke Palmer pushed the tops and dresses into fast-fashion knockoffs that Gaia has publicly challenged.
If you like Mirror Palais
84% match
80% matchWith Jéan
Vintage corset tops and slip dresses at lower prices
What changes: Australian mass-contemporary pricing, less made-to-order
74% matchReformation
Same 90s slip-dress language, sustainability-led
What changes: Broader everyday range, far cheaper, no made-to-order
72% matchHouse of CB
Built entirely around hourglass corsetry and boning
What changes: Clubbier occasionwear, less vintage-romantic styling
Brand facts
Mirror Palais is a New York womenswear label founded in August 2019 by Brazilian-American stylist Marcelo Gaia, who launched it after closing his earlier brand Rosemilk. It sells largely direct-to-consumer and made-to-order, building on 1980s and 1990s references drawn from Gaia's mother's wardrobe: slip and mesh dresses, corseted bodices, milkmaid tops, lingerie-inspired knits and high-cut swimwear. Worn by Bella Hadid, Sabrina Carpenter and Keke Palmer, it remains independent and opened its first Manhattan showroom in 2025 while Gaia publicly fought fast-fashion copies of his designs.
- Founded
- 2019
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Quiet luxury, Minimalist / Contemporary