Lil Wayne wearing an OVO varsity jacket, jeans and Timberlands

OVO

$$$
StyleStreetwearAthleisure / SportswearMinimalist / Contemporary
Known forHoodies & sweatshirtsCaps & hatsT-shirts & graphic tees
Origin · Toronto, CanadaMade in · AsiaFounded · 2008

October's Very Own (OVO) is a Toronto lifestyle label founded in 2008 by Aubrey "Drake" Graham, Oliver El-Khatib and producer Noah "40" Shebib, growing out of Drake's blog and OVO's music operation into a full apparel business. It designs fleece hoodies, graphic tees, varsity jackets, caps and outerwear built around the gold owl logo, plus accessories and home goods. Sportswear-leaning and Canadian in reference, OVO runs its own flagship stores internationally and has partnered with Jordan Brand, Canada Goose and major North American sports leagues.

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