88% matchKith
Same logo-led premium sportswear and sneaker-collab playbook
What changes: Broader retail/multi-brand store model and deeper prep influence
Brand profile
OVO
Toronto lifestyle and streetwear label co-founded by Drake in 2008, known for owl-logo hoodies, tees, caps and outerwear.
TorontoOrigin
UnisexFocus
StreetwearStyle
$$$Price
17 brands like OVO like Kith, Fear of God ESSENTIALS, John Elliott →
What to know about OVO
Music operation turned apparel business
OVO grew out of Drake's blog and the label's music side into a full clothing line, co-founded in 2008 with Oliver El-Khatib and producer Noah "40" Shebib.
The gold owl carries it
Most of the range — fleece hoodies, graphic tees, varsity jackets, caps — is built around the owl logo, so you're largely buying a mark rather than complex construction.
Sportswear partnerships anchor the range
Collaborations with Jordan Brand, Canada Goose and North American sports leagues push OVO toward athletic and outerwear pieces at its mid-to-high price level.
How OVO fits
Overall fit
true to size
Most shoppers find OVO apparel runs true to size with a relaxed, contemporary streetwear cut.
Tip: Order your usual size for a standard streetwear fit; size up only if you want an oversized drape.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | true to size | regular to slightly boxy | Stick with your usual size; size up if you prefer a boxier, longer look. |
| Hoodies & sweatshirts | true to size | relaxed | Take your normal size; the heavyweight fleece has a slightly roomy, comfortable fit. |
| Jackets | slightly large | relaxed varsity cut | Varsity and outerwear pieces run a touch roomy to layer; consider your true size for a cleaner fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like OVO
See all 17 brands like OVO →88% match
80% matchFear of God ESSENTIALS
Muted boxy fleece basics at a comparable hype-tier price
What changes: Minimal branding versus OVO's gold owl graphics
76% matchJohn Elliott
Heavyweight tonal fleece with cleaner, less graphic branding
What changes: Fashion-sportswear cuts rather than music-merch identity
73% matchMadhappy
Feel-good logo hoodies with a mission-led community angle
What changes: Optimism/mental-health messaging, no sports or music tie-ins
OVO fit questions
Does OVO run big or small?
OVO fits true to size. Order your usual size for a standard streetwear fit; size up only if you want an oversized drape. Most shoppers find OVO apparel runs true to size with a relaxed, contemporary streetwear cut.
How does OVO fit?
Most shoppers find OVO apparel runs true to size with a relaxed, contemporary streetwear cut. Overall shape: relaxed streetwear cut.
How do OVO t-shirts & graphic tees fit?
OVO t-shirts & graphic tees fits true to size. Stick with your usual size; size up if you prefer a boxier, longer look. Shape: regular to slightly boxy.
How do OVO hoodies & sweatshirts fit?
OVO hoodies & sweatshirts fits true to size. Take your normal size; the heavyweight fleece has a slightly roomy, comfortable fit. Shape: relaxed.
How do OVO jackets fit?
OVO jackets fits slightly large. Varsity and outerwear pieces run a touch roomy to layer; consider your true size for a cleaner fit. Shape: relaxed varsity cut.
Brand facts
October's Very Own (OVO) is a Toronto lifestyle label founded in 2008 by Aubrey "Drake" Graham, Oliver El-Khatib and producer Noah "40" Shebib, growing out of Drake's blog and OVO's music operation into a full apparel business. It designs fleece hoodies, graphic tees, varsity jackets, caps and outerwear built around the gold owl logo, plus accessories and home goods. Sportswear-leaning and Canadian in reference, OVO runs its own flagship stores internationally and has partnered with Jordan Brand, Canada Goose and major North American sports leagues.
- Founded
- 2008
- Origin
- Toronto, Canada
- Made in
- Asia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Athleisure / Sportswear, Minimalist / Contemporary