Paa

Paa is a sportswear-leaning apparel and accessories label founded in New York in 2013 by Peter Jurado, a former in-house designer for the Ace Hotel group, and Al Verik, who worked in music-industry digital roles; the name combines their first initials. The brand now operates between New York and Los Angeles, where it runs a store in Chinatown. Collections favor carefully sourced textiles, American manufacturing and wearable, product-focused pieces — rugby shirts, fleece, outerwear and easy trousers — over runway experimentation. Stockists include Blends, Union Los Angeles and Cueva.