80% matchWax London
Fabric-led overshirts and textured knits, small-batch
What changes: UK/Portugal production and more tailoring-adjacent
Brand profile
Paa
New York–founded, LA-based sportswear label from Peter Jurado and Al Verik, making textile-driven, wearable apparel and accessories.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Paa like Wax London, Velva Sheen, Zic →
What to know about Paa
Hospitality design, not fashion school
Co-founder Peter Jurado designed in-house for Ace Hotel; partner Al Verik came from music-industry digital work. The name is just their two initials.
Rugby shirts and fleece, not runway
The catalog stays with wearable staples — rugby shirts, fleece, outerwear and easy trousers — built around sourced textiles and American manufacturing.
Bicoastal, with a Chinatown store
Paa started in New York in 2013 and now works between New York and Los Angeles, where it runs its own shop; elsewhere it sells through Blends, Union LA and Cueva.
If you like Paa
80% match
74% matchVelva Sheen
US-made heritage sweats and tubular tees
What changes: Pure archive reissue focus, no outerwear or trousers
65% matchZic
Well-cut staples over hype, small NY operation
What changes: Younger streetwear framing, less textile sourcing story
62% matchYouth
Minimal well-cut denim and knits from a shop-run label
What changes: Korean contemporary styling, denim-centric
Brand facts
Paa is a sportswear-leaning apparel and accessories label founded in New York in 2013 by Peter Jurado, a former in-house designer for the Ace Hotel group, and Al Verik, who worked in music-industry digital roles; the name combines their first initials. The brand now operates between New York and Los Angeles, where it runs a store in Chinatown. Collections favor carefully sourced textiles, American manufacturing and wearable, product-focused pieces — rugby shirts, fleece, outerwear and easy trousers — over runway experimentation. Stockists include Blends, Union Los Angeles and Cueva.
- Founded
- 2013
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary