#1Universal Works
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
20 Brands like Wax London
20 brands · AlternativesIf you're a fan of Wax London and its commitment to contemporary, sustainable fashion, you might also be interested in brands like Universal Works, Oliver Spencer, and Albam. Each of these brands shares a focus on high-quality materials and timeless designs that resonate with the ethos of Wax London. From stylish, utilitarian pieces to tailored options that still embrace comfort, there's a wealth of choices for those who appreciate contemporary fashion rooted in sustainability. Explore these brands for versatile, modern pieces that elevate your wardrobe.
New to Wax London? Read our Wax London profile →
#1
#2Buck Mason
Los Angeles menswear brand making American wardrobe staples — curved-hem tees, five-pocket denim, knitwear and outerwear — sold online and in its own stores.
#3Stripe & Stare
Stripe & Stare is a UK underwear and loungewear brand known for super-soft TENCEL Modal knickers, boxers and pyjamas.
#4Whimsy + Row
Los Angeles womenswear and lifestyle label producing small-batch dresses and linen separates from deadstock and lower-impact fabrics sewn near its studio.
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#5CDLP
Stockholm label founded in 2016 making men's underwear, socks and swimwear in lyocell and recycled fibres, now extended into loungewear and shirting.
#6Oliver Spencer
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
#7Albam
British menswear label making unbranded, workwear- and military-derived staples in classic cuts, from utility jackets and smocks to sweatshirts and plain tees.
#8Otherwise
Lisbon slow-fashion label making boldly patterned, texture-driven shirts designed in Portugal and Fair Trade produced in India.
#9Holzweiler
Oslo-based family fashion house known for cashmere and silk scarves plus pared-back Scandinavian outerwear and knitwear.
#10Folk
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
#11Youswim
London label making ribbed nylon swimwear that stretches to fit roughly seven sizes per garment, knitted and sewn in the UK.
#12A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
#13Sunspel
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.
#14Margaret Howell
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.
#15House of Dagmar
Stockholm womenswear label founded in 2005 by three sisters, built around knitwear, soft tailoring and responsibly sourced materials.
#16CAWLEY
Independent London label founded by Hannah Cawley in 2017, hand-making utilitarian womenswear, menswear and bridal from natural fabrics in England.
#17Samsoe Samsoe
Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear.
#18Our Legacy
Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
#19A Kind of Guise
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
#20Gitman Vintage
Archive-driven shirting line from American shirtmaker Gitman Bros., launched in 2008 and built on heritage fabrics and US-made button-downs.
Wax London has carved a niche for itself with its unique blend of sustainable and contemporary menswear designs. Celebrated for its quality craftsmanship and effortless merging of classic British style with modern twists, Wax London offers versatile pieces that work seamlessly from city streets to nature trails. However, fashion enthusiasts might seek alternatives to Wax London to explore different nuances of style or budget without compromising on the core values of sustainability and craftsmanship. Whether the allure is to discover new textures, silhouettes, or price points, the world of fashion offers plenty of parallel avenues.
Among the top brands like Wax London, Universal Works stands out for its commitment to sustainability and a penchant for classic workwear influences, evolving from the heart of Nottingham. Buck Mason, hailing from Venice, USA, brings a distinct American vibe to contemporary style, perfect for those who treasure timeless, relaxed fits. Meanwhile, London's own Stripe & Stare excels in comfort-infused contemporary designs with a special focus on underwear and loungewear. Dive into our curated list and embark on a stylish journey with these brands.
Common questions
Frequently Asked Questions
What brand is most similar to Wax London?
By Disco's similarity score, Folk is the closest match to Wax London on this list, at 86%, followed by Universal Works (85%) and A Kind of Guise (77%).
Cheaper alternatives to Wax London
No brand on this list sits below Wax London on the Disco price scale. 6 of the 20 here are in the same band as Wax London ($$).
What is Wax London known for?
Wax London is renowned for its sustainable, contemporary menswear designs that adeptly combine classic British style with modern, versatile pieces, perfect for urban and natural settings alike.