In the world of modern menswear, Wax London stands out for its commitment to timeless style and exceptional craftsmanship. With a blend of contemporary silhouettes and classic tailoring, the brand offers versatile pieces that are at home in both urban settings and relaxed weekend outings. Utilizing high-quality fabrics, their collections feature thoughtful details and an effortless fit that speaks to a refined yet laid-back aesthetic, perfect for the modern man seeking to elevate his wardrobe.

To explore this refined approach further, consider brands like Universal Works and Folk Clothing, which share a similar dedication to quality, simplicity, and functionality. Albam and Oliver Spencer also echo this ethos with their meticulously crafted garments that blend style and practicality for the discerning consumer. Dive into our full list to discover even more brands that embody this timeless spirit and elevate your closet effortlessly.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Universal Works
Match (%)
Style
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Why Similar?
Buck Mason
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Why Similar?
Stripe & Stare
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Style
$$-$$$
Why Similar?
Whimsy + Row
Match (%)
Style
$$-$$$
Why Similar?
CDLP
Match (%)
Style
$$
Why Similar?
Oliver Spencer
Match (%)
Style
$$-$$$
Why Similar?
Albam
Match (%)
Style
$$-$$$
Why Similar?
Otherwise
Match (%)
Style
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Why Similar?
Holzweiler
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Folk Clothing
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Universal Works

Size Guide
$$
Med
$$ (Med)
Sustainable
Modern Classics
Origin
Nottingham, UK
Made in
Global
Founded
2008

Universal Works is known for its contemporary take on traditional British workwear, blending classic design with modern cuts and fabrics.

Buck Mason

Size Guide
$$
Med
$$ (Med)
Premium Basics
Sustainable
Origin
Venice, USA
Made in
USA
Founded
2013

Buck Mason is an American men's apparel and lifestyle brand known for American-made quality and durability along with sustainable practices. You'll find a broad range of basics items with a classic and versatile style.

Stripe & Stare

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Ethical
Origin
London, United Kingdom
Made in
Portugal.
Founded
2017
Stripe & Stare is renowned for its super-soft, sustainable underwear and loungewear made from eco-friendly materials like TENCEL™ Modal. The brand emphasizes comfort and ethical production, making it a favorite for those seeking both style and sustainability.

Whimsy + Row

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Chic
Origin
Los Angeles, United States
Made in
USA
Founded
2014
Whimsy + Row is renowned for its commitment to sustainability and ethical production, offering chic, eco-friendly clothing made from upcycled and locally-sourced materials. The brand emphasizes timeless, versatile designs that cater to the modern, conscious consumer.
A women wearing a CDLP yellow lightweight t-shirt
$$
Med
$$ (Med)
Sustainable
Premium Basics
Origin
Stockholm, Sweden
Made in
Europe
Founded
2016
CDLP is a Swedish clothing brand that is known for its premium men's underwear and loungewear. The brand is committed to sustainability and uses eco-friendly materials like lyocell and recycled nylon in their products.

Oliver Spencer

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Minimalist
Origin
London, UK
Made in
UK
Founded
2002

Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.

$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
London, England
Made in
Asia
Founded
2006
Albam is a British clothing brand that is known for its timeless and understated designs. The brand focuses on using high-quality materials and classic cuts to create versatile and durable pieces that can be worn for years to come.

Otherwise

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Sustainable
Origin
Lisbon, Portugal
Made in
USA
Founded
2003
Otherwise is known for its sustainable and ethically produced clothing that combines modern design with timeless elegance. The brand emphasizes eco-friendly materials and fair labor practices, making it a favorite among conscious consumers.

Holzweiler

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Sustainable
Origin
Oslo, Norway
Made in
Portugal, Italy, China
Founded
2012
Holzweiler is renowned for its Scandinavian minimalism and high-quality craftsmanship, offering a range of contemporary clothing and accessories. The brand emphasizes sustainability and timeless design, making it a favorite among fashion-forward individuals.

Folk Clothing

Size Guide
$$$
High
$$$ (High)
Modern
Timeless
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2002
Folk Clothing is a British brand that is known for its simple, understated and timeless designs. Their collections feature high-quality fabrics and impeccable attention to detail, resulting in pieces that are both stylish and durable.

Youswim

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Innovative
Origin
London, United Kingdom
Made in
United Kingdom
Founded
2017
Youswim is celebrated for its innovative, one-size-fits-all swimwear that adapts to fit a range of body shapes and sizes. Their pieces are designed to stretch and accommodate fluctuations, promoting body positivity and comfort.
A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1997

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.

Margaret Howell

Size Guide
$$$
High
$$$ (High)
Contemporary
Relaxed
Origin
London, UK
Made in
UK
Founded
2005

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.

House of Dagmar

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Timeless
Origin
Stockholm, Sweden
Made in
Europe
Founded
2005
House of Dagmar is renowned for its commitment to sustainable fashion, blending timeless design with eco-friendly practices. The brand emphasizes high-quality materials and craftsmanship, creating sophisticated and enduring pieces for the modern wardrobe.
$$$
Med-High
$$$ (High)
Artisanal
Sustainable
Origin
London, England
Made in
UK
Founded
2017
CAWLEY is renowned for its timeless, handcrafted garments that blend traditional British craftsmanship with contemporary design. The brand emphasizes sustainable practices, using natural materials and local production to create high-quality, enduring pieces.

Samsoe Samsoe

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Utilitarian
Minimalist
Origin
Copenhangen, Denmark
Made in
Turkey
Founded
1993

Samsøe Samsøe was founded by the Samsøe brothers in 1993. Over time, it expanded to include T-shirts, knitwear and other men’s clothing. In 2000, Peter Sextus and Per-Ulrik Andersen took over the brand and made it into an international fashion house. Samsøe Samsøe is defined by its utilitarian aesthetic, which combines the Danish street style with a Scandinavian spirit. Their collections transcend trends and are minimalist, affordable and accessible.

A women wearing a Our Legacy black sleek minidress

Our Legacy

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Portugal
Founded
2005

Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.

A Kind of Guise

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Minimalist
Origin
Munich, Germany
Made in
Germany
Founded
2009

Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.

Gitman Vintage

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Heritage
Classic
Origin
Ashland, USA
Made in
USA
Founded
2008
Gitman Vintage is known for its high-quality, American-made shirts that are inspired by vintage designs. The brand is recognized for its attention to detail, use of premium fabrics, and timeless style.

20 Brands like Wax London

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Frequently Asked Questions

What brand is most similar to Wax London?

Universal Works is the most similar to Wax London, with an 88% match. Both prioritize contemporary design and sustainability, though Universal Works leans more into classic workwear influences.

Cheaper alternatives to Wax London

Universal Works, Buck Mason, and Stripe & Stare offer mid-range prices ($$ to $$-$$$), serving as cost-effective alternatives while maintaining sustainable and stylish designs.

Is Universal Works better than Wax London?

Universal Works and Wax London both excel in quality and sustainability. However, Universal Works may have an edge if you're drawn to traditional workwear aesthetics, versus Wax London's more nature-inspired details.

What is Wax London known for?

Wax London is renowned for its sustainable, contemporary menswear designs that adeptly combine classic British style with modern, versatile pieces, perfect for urban and natural settings alike.

Brands like Wax London but more affordable

Universal Works and Buck Mason are excellent value options in the mid-range pricing segment ($$), offering sustainably crafted styles akin to Wax London at a budget-friendly cost.

Done exploring brands like Wax London? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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