paria /FARZANEH

paria /FARZANEH is the London label of English-Iranian designer Paria Farzaneh, launched in 2017 after her 2016 Ravensbourne graduation. Rooted in menswear and now extending to womenswear, it blends Iranian heritage with British subculture, using Isfahan-sourced cotton textiles and Ghalamkar hand-block prints on anoraks, panelled workwear trousers, shirts and graphic tees. A 2019 BFC NEWGEN recipient and LVMH Prize semi-finalist, the brand has collaborated with Converse, Gore-Tex and Beats, appears on the London Fashion Week schedule, and sells through its own webstore and SSENSE.