Pedla

The Pedla is a Melbourne road cycling apparel label founded by Justin Abrahams, previously of sports branding agency Husk, and designer Marcin Wojcik. Based in Collingwood, it produces jerseys, bib shorts, base layers, outerwear and off-bike pieces in limited seasonal runs, using Italian and Swiss fabrics from mills including MITI and Cytech chamois, with manufacturing in Guangzhou. Designs pair muted tonal palettes with graphic prints, and collections such as Local Loops reference Melbourne training routes. The brand sells direct online and through select stockists internationally.