90% matchAttaquer
Australian graphic-print race kit, artist collabs
What changes: Louder, more race-oriented prints and a broader size/kit range
Brand profile
Pedla
Melbourne cycling apparel brand making limited-run road jerseys and bib shorts in Italian and Swiss technical fabrics.
MelbourneOrigin
UnisexFocus
Athleisure / SportswearStyle
$$$Price
4 brands like Pedla like Attaquer, Pas Normal Studios, Pedaled →
What to know about Pedla
Road kit built on Italian mills
Jerseys and bib shorts use Italian and Swiss fabrics from mills including MITI, with Cytech chamois, made in Guangzhou and sold mostly direct online.
Muted palettes, then graphic prints
Collections pair tonal, restrained colourways with bolder printed pieces, and drop in limited seasonal runs rather than a fixed year-round catalogue.
Melbourne routes shape the collections
Founded in 2014 and based in Collingwood, the label references local riding in ranges like Local Loops, and extends past kit into base layers, outerwear and off-bike pieces.
If you like Pedla
90% match
86% matchPas Normal Studios
Scandi-minimal road kit with off-bike range
What changes: Higher price, bigger global scale and pro-team backing
83% matchPedaled
Japanese-founded minimalism, more bikepacking focus
What changes: Leans gravel/adventure and urban riding rather than pure road
78% matchCafé du Cycliste
Riviera-print performance kit in Italian fabrics
What changes: More overtly decorative, French-resort styling
Brand facts
The Pedla is a Melbourne road cycling apparel label founded by Justin Abrahams, previously of sports branding agency Husk, and designer Marcin Wojcik. Based in Collingwood, it produces jerseys, bib shorts, base layers, outerwear and off-bike pieces in limited seasonal runs, using Italian and Swiss fabrics from mills including MITI and Cytech chamois, with manufacturing in Guangzhou. Designs pair muted tonal palettes with graphic prints, and collections such as Local Loops reference Melbourne training routes. The brand sells direct online and through select stockists internationally.
- Founded
- 2014
- Origin
- Melbourne, Australia
- Made in
- Asia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary