A man wearing multi color stfr mechanism long sleeve jersey

Pas Normal Studios

$$$
StyleAthleisure / SportswearMinimalist / ContemporaryTechwear
Known forCycling
Origin · Copenhagen, DenmarkMade in · EuropeFounded · 2014

Pas Normal Studios is a Copenhagen cycling apparel label founded in 2014 by Wood Wood co-founder Karl-Oskar Olsen with Peter Lange and partners including Brian Nygaard. It builds technical road, gravel and off-bike collections — race-fit Mechanism kit, Essential jerseys and bibs, lightweight Solitude pieces and Escapism adventure gear — in muted, graphic Scandinavian colourways with minimal branding. The company remains independent and founder-led, selling direct online, through a Copenhagen flagship and retailers such as SSENSE, and pairing product with organised rides and race projects.

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