Peter Do

Peter Do is a New York label founded in 2018 by Vietnamese-American designer Peter Do, a Fashion Institute of Technology graduate who worked at Celine under Phoebe Philo. The collections center on precise tailoring, elongated trousers, leather outerwear and softened suiting in a restrained palette. Do was creative director of Helmut Lang from 2023 until stepping down in November 2024, with pre-fall 2025 his final collection there. In September 2025 he launched PD-168, a monochromatic genderless uniform-focused offshoot that opened its first New York pop-up in November 2025.