Plus Ultra NYC

Plus Ultra is a small Brooklyn sock label making multifunctional socks that sit between dress, performance and casual wear. Designs stay minimal — largely solid white, black and navy — and are built with cushioning, arch support and breathable knit construction so one pair works for the office, the gym and everyday wear. Socks are designed in Brooklyn and manufactured in South Korea. The brand sells direct-to-consumer from its own storefront, leaning on multi-pair bundles, sale pricing and email discount codes rather than seasonal collections.