86% matchVince
Cashmere knits and fluid silk in the same neutral palette
What changes: US contemporary retail scale, less oversized/editorial
Brand profile
Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.
4 brands like Raey like Vince, Viktoria & Woods, Weekend Max Mara →

Raey is a minimalist London label launched in January 2015 as MatchesFashion's in-house line, developed out of the retailer's earlier Freda womenswear collection. It focuses on pared-back wardrobe staples: cashmere and merino knitwear, wide-leg denim, fluid slip dresses, relaxed tailoring and leather outerwear in neutral palettes and oversized, trend-resistant cuts. Trading stopped when Matches went into administration and closed in 2024. In December 2025 Hulcan, the new luxury group founded by Mile app founders Joe Wilkinson and Mario Maher, bought Raey and Matches from Frasers Group, with both due to relaunch in 2026.
86% matchCashmere knits and fluid silk in the same neutral palette
What changes: US contemporary retail scale, less oversized/editorial
82% matchMerino-led pared-back staples, trend-resistant cuts
What changes: Australian casual leaning, softer price point
78% matchRelaxed Italian coats and knitwear, neutral tonal
What changes: Bigger, more classic commercial range
76% matchMinimal utilitarian tailoring, oversized proportions
What changes: Korean streetwear-adjacent edge, younger cut