Brand profile

Raey

Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.

LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

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A woman wearing Raey oversized silk and wool shirt

What to know about Raey

Raey is a minimalist London label launched in January 2015 as MatchesFashion's in-house line, developed out of the retailer's earlier Freda womenswear collection. It focuses on pared-back wardrobe staples: cashmere and merino knitwear, wide-leg denim, fluid slip dresses, relaxed tailoring and leather outerwear in neutral palettes and oversized, trend-resistant cuts. Trading stopped when Matches went into administration and closed in 2024. In December 2025 Hulcan, the new luxury group founded by Mile app founders Joe Wilkinson and Mario Maher, bought Raey and Matches from Frasers Group, with both due to relaunch in 2026.

Known forJeans & denimSweaters & knitwear

If you like Raey

A woman wearing Low Classic contrast mermaid dress - light khaki76% match

Low Classic

$$$Minimal tailoringSeoul, South Korea

Minimal utilitarian tailoring, oversized proportions

What changes: Korean streetwear-adjacent edge, younger cut

Brand facts

Founded
2015
Origin
London, United Kingdom
Made in
United Kingdom
Price
$$$
Focus
Unisex
Styles
Minimalist / Contemporary, Quiet luxury

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