Brand profile

Weekend Max Mara

The off-duty line of Italy's family-owned Max Mara Group, known since 1983 for relaxed coats, knitwear and the Pasticcino bag.

Reggio EmiliaOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Weekend Max Mara like Toteme, Vince, The Curated →

A woman wearing Weekend Max Mara green zum coat

What to know about Weekend Max Mara

The off-duty half of Max Mara

Launched in 1983 as the casual line beside Max Mara's tailored mainline, under the family-owned Reggio Emilia group founded in 1951.

Coats and knitwear carry the range

The core is relaxed outerwear and wool or cashmere knits, filled out with jersey separates, wide trousers and cotton shirting in muted neutrals.

One bag does the signalling

The Pasticcino, a small structured clutch named after the Italian word for pastry, is the line's recognised accessory.

Known forCoatsSweaters & knitwear

How Weekend Max Mara fits

Overall fit

true to size

Weekend Max Mara pieces tend to run true to size with a relaxed, generous cut typical of Italian casualwear, though outerwear and knitwear are often designed with room for layering.

Tip: Generally take your usual size; the cuts are relaxed so size down only if you prefer a closer fit.

relaxed fitroomytrue to sizecut for layeringoversized coats

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizerelaxedCotton shirting fits true to size with an easy, unstructured drape.
Trousers & pantstrue to sizewide, relaxedTrousers lean wide-leg and relaxed; take your normal size for the intended loose fit.
Jacketsslightly largerelaxed, often oversizedCoats and jackets are cut roomy for layering, so consider your usual size or size down if you want a trimmer silhouette.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Weekend Max Mara

A woman wearing Toteme paneled leather dress bark82% match

Toteme

$$$$Minimalist coatsStockholm, Sweden

Same neutral coat-and-knit wardrobe, Scandi-cool instead of Italian

What changes: Higher price point, tighter seasonal edit, no diffusion-line breadth

A woman wearing The Curated the resort dress - black74% match

The Curated

$$$Wool coatsBerlin, Germany

Italian-made wool and cashmere coats at leaner DTC pricing

What changes: Small core range, no knit/jersey or bag offer

A woman wearing The Garment navy canada minidress72% match

The Garment

$$$Relaxed tailoringCopenhagen, Denmark

Copenhagen take on relaxed knitwear and soft tailoring

What changes: Sharper fashion silhouettes, younger and less classic

Weekend Max Mara fit questions

Does Weekend Max Mara run big or small?

Weekend Max Mara fits true to size. Generally take your usual size; the cuts are relaxed so size down only if you prefer a closer fit. Weekend Max Mara pieces tend to run true to size with a relaxed, generous cut typical of Italian casualwear, though outerwear and knitwear are often designed with room for layering.

How does Weekend Max Mara fit?

Weekend Max Mara pieces tend to run true to size with a relaxed, generous cut typical of Italian casualwear, though outerwear and knitwear are often designed with room for layering. Overall shape: relaxed.

How do Weekend Max Mara shirts & overshirts fit?

Weekend Max Mara shirts & overshirts fits true to size. Cotton shirting fits true to size with an easy, unstructured drape. Shape: relaxed.

How do Weekend Max Mara trousers & pants fit?

Weekend Max Mara trousers & pants fits true to size. Trousers lean wide-leg and relaxed; take your normal size for the intended loose fit. Shape: wide, relaxed.

How do Weekend Max Mara jackets fit?

Weekend Max Mara jackets fits slightly large. Coats and jackets are cut roomy for layering, so consider your usual size or size down if you want a trimmer silhouette. Shape: relaxed, often oversized.

Brand facts

Weekend Max Mara is the casualwear line of the Max Mara Fashion Group, the Reggio Emilia house founded by Achille Maramotti in 1951 and still family-owned. Launched in 1983 as an off-duty capsule alongside Max Mara's tailored mainline, it focuses on relaxed coats and outerwear, wool and cashmere knitwear, jersey separates, wide trousers and cotton shirting in muted neutrals. Its signature accessory is the Pasticcino bag, a small structured clutch named after the Italian word for pastry. It sells via its own boutiques, e-commerce and retailers including Harrods and SSENSE.

Founded
1983
Origin
Reggio Emilia, Italy
Made in
Italy
Price
$$$
Typical prices
Jackets $444–$942 · Knitwear $288–$412 · Trousers $242–$298
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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