80% matchBrand profile
Reception
French label from Lyon making colourful, food-inspired streetwear — graphic tees, camp-collar shirts and sport pieces honouring restaurants worldwide.
LyonOrigin
StreetwearStyle
$$Price
What to know about Reception
Restaurants and bars are the source
Every collection references cafés, restaurants and bars around the world, so the graphics read like menus, signage and service-industry ephemera rather than logo prints.
Sportswear cuts, holiday wardrobe colours
The range mixes camp-collar shirts and knitwear with jerseys, track pants and light outerwear, held together by bold colour and texture instead of a single silhouette.
Independent, and stocked by specialists
Founded in Lyon in 2018 by Pierre Boiselle with art director Clément, still independently owned and sold through shops like Wallace Mercantile, Garbstore and Sivasdescalzo.
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Brand facts
Reception is an independent French label founded by Pierre Boiselle with art director Clément, designing collections that pay tribute to restaurants, cafés and bars around the world. Based in Lyon, the brand pairs witty printed graphics with relaxed camp-collar shirts, knitwear, sport-inflected jerseys, track pants and lightweight outerwear in bold colour and texture. It frames itself as a community rather than a label, taking cues from food, music and counterculture. Sold through independent menswear retailers including Wallace Mercantile Shop, Couverture & The Garbstore and Sivasdescalzo. No ownership changes reported.
- Founded
- 2018
- Origin
- Lyon, France
- Price
- $$
- Facts checked
- August 2026
- Styles
- Streetwear, Athleisure / Sportswear
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