80% matchNoah NYC
Subculture-driven graphics with camp collars and knits
What changes: More trad menswear and higher price, less food-print wit
Brand profile
Reception
French label from Lyon making colourful, food-inspired streetwear — graphic tees, camp-collar shirts and sport pieces honouring restaurants worldwide.
LyonOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like Reception like Noah NYC, Patta, Stüssy →
What to know about Reception
Restaurants and bars are the source
Every collection references cafés, restaurants and bars around the world, so the graphics read like menus, signage and service-industry ephemera rather than logo prints.
Sportswear cuts, holiday wardrobe colours
The range mixes camp-collar shirts and knitwear with jerseys, track pants and light outerwear, held together by bold colour and texture instead of a single silhouette.
Independent, and stocked by specialists
Founded in Lyon in 2018 by Pierre Boiselle with art director Clément, still independently owned and sold through shops like Wallace Mercantile, Garbstore and Sivasdescalzo.
If you like Reception
80% match
75% matchPatta
Community-first city label with sport staples
What changes: Heavier sneaker/collab focus, less tailoring
68% matchStüssy
Graphic-tee and loose shirting lineage, surf-side
What changes: Bigger scale, logo-led rather than themed collections
64% matchCarhartt WIP
European-run streetwear stocked at the same shops
What changes: Workwear canvas base, muted rather than playful colour
Brand facts
Reception is an independent French label founded by Pierre Boiselle with art director Clément, designing collections that pay tribute to restaurants, cafés and bars around the world. Based in Lyon, the brand pairs witty printed graphics with relaxed camp-collar shirts, knitwear, sport-inflected jerseys, track pants and lightweight outerwear in bold colour and texture. It frames itself as a community rather than a label, taking cues from food, music and counterculture. Sold through independent menswear retailers including Wallace Mercantile Shop, Couverture & The Garbstore and Sivasdescalzo. No ownership changes reported.
- Founded
- 2018
- Origin
- Lyon, France
- Price
- $$
- Focus
- Menswear
- Styles
- Streetwear, Athleisure / Sportswear