A man wearing a Rolex watch out on the water

Rolex

$$$$$
StyleQuiet luxuryMinimalist / Contemporary
Known forWatches
Origin · Geneva, SwitzerlandMade in · EuropeFounded · 1905

Rolex is a Swiss watch manufacturer owned by the Hans Wilsdorf Foundation and led by CEO Jean-Frédéric Dufour. It builds cases, movements and gold alloys in-house across Swiss sites, and its catalogue centres on the Oyster Perpetual line: Submariner, Datejust, Day-Date, GMT-Master II, Explorer and Cosmograph Daytona. Output reached roughly 1.24 million watches in 2023 on about CHF 10 billion in revenue. The group also owns Tudor and, following its 2023 agreement, the Bucherer retail chain. Popular steel models still carry long waiting lists.

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