90% matchRolex
The parent house whose Submariner defines the Black Bay
What changes: Several times the price, dressier range, no titanium tool line
Brand profile
Tudor
Swiss watchmaker founded in 1926 by Rolex's Hans Wilsdorf, known for the Black Bay and Pelagos dive watch lines.
GenevaOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
9 brands like Tudor like Rolex, Omega, Breitling →
What to know about Tudor
Rolex's sister company, not imitator
Registered in Geneva in 1926 by Rolex founder Hans Wilsdorf, Tudor still sits under the Hans Wilsdorf Foundation alongside Rolex.
In-house movements at the entry point
Mechanical watches run on in-house Kenissi calibres, with recent models like the burgundy Black Bay 58 carrying METAS Master Chronometer certification.
Tool watches, three clear lines
The range is built around dive and field use: vintage-leaning Black Bay, titanium Pelagos including the 1,000-metre Ultra, and the Ranger field watch.
If you like Tudor
See all 9 brands like Tudor →90% match
86% matchOmega
Rival heritage divers and chronometer-certified movements
What changes: Broader space/racing heritage and higher average price
76% matchBreitling
Aviation-led tool watches at similar in-house pricing
What changes: Pilot chronographs over divers, busier dial design
72% matchTAG Heuer
Motorsport angle on the same accessible-Swiss price tier
What changes: Chronograph and dress-sport focus, less dive-tool credibility
Brand facts
Tudor is a Swiss watchmaker registered in Geneva in 1926 by Rolex founder Hans Wilsdorf, and it remains a sister company to Rolex under the Hans Wilsdorf Foundation. It builds mechanical tool watches with in-house Kenissi movements, led by the vintage-inspired Black Bay divers, the titanium Pelagos line and the Ranger field watch. Recent releases include the 1,000-metre Pelagos Ultra, the 43mm Black Bay 68 and a burgundy Black Bay 58 with METAS Master Chronometer certification.
- Founded
- 1926
- Origin
- Geneva, Switzerland
- Made in
- Switzerland
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Workwear / Heritage, Minimalist / Contemporary