TAG Heuer

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StyleQuiet luxuryAthleisure / SportswearMinimalist / Contemporary

Known forWatches

Origin · La Chaux-de-Fonds, SwitzerlandMade in · AsiaFounded · 1860

TAG Heuer is a Swiss watchmaker owned by LVMH since 1999 and headquartered in La Chaux-de-Fonds. Core collections include Carrera, Monaco, Aquaracer, Formula 1 and Link, built around motorsport chronographs and solar-powered Solargraph movements. It replaced Rolex as Formula 1's official timekeeper in 2025 under a 10-year deal. Beatrice Goasglas becomes CEO on 1 May 2026, succeeding Antoine Pin. Morgan Stanley estimates 2025 sales near CHF 656 million on about 342,000 watches. Mainline prices typically run $2,000-7,000.

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