90% matchWales Bonner
Same London-designer reframing of British codes via identity
What changes: Sportswear collabs and diaspora research rather than pastoral prints
Brand profile
S.S.DALEY
London designer label subverting British heritage and public-school dressing with pastoral prints, embroidery and craft-led, largely UK-made tailoring and knitwear.
LondonOrigin
MenswearFocus
Urban prep / IvyStyle
$$$$Price
4 brands like S.S.DALEY like Wales Bonner, BONBOM, Trickers →
What to know about S.S.DALEY
S.S.DALEY is the London label founded in 2020 by Liverpool-born designer Steven Stokey-Daley, who reworks British heritage codes — public-school tailoring, pastoral prints, smocking, embroidery and hand-crochet — through a queer, working-class lens. Collections span menswear, womenswear and accessories, much of it made in Britain and Scotland, alongside deadstock fabrics and a made-to-measure service. The brand won the 2022 LVMH Prize for Young Designers and Best Emerging Designer at the Fashion Awards; Harry Styles took a minority stake in January 2024. It shows at London Fashion Week.
If you like S.S.DALEY
90% match
66% matchBONBOM
Young label doing conceptual, romantic unisex tailoring
What changes: Sculptural pleating over heritage references; Seoul rather than British
64% matchTrickers
The actual English country footwear S.S.DALEY riffs on
What changes: Traditionalist shoemaker, no design provocation
61% matchChurch's
Northampton classics filtered through a fashion-house lens
What changes: Fashion-owned but conservative shapes; footwear only
Brand facts
- Founded
- 2020
- Origin
- London, United Kingdom
- Price
- $$$$
- Focus
- Menswear
- Styles
- Urban prep / Ivy, Quiet luxury