discoBrand profile
London label founded in 2014 by Grace Wales Bonner, pairing Black diaspora research with tailoring, knitwear and long-running adidas Originals collaborations.
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Wales Bonner is the London label founded in 2014 by Central Saint Martins graduate Grace Wales Bonner, who won the LVMH Prize in 2016. It began in menswear via Fashion East and now covers both men's and women's, researching Black Atlantic and African diaspora culture through tailoring crossed with sportswear, crochet and knitwear, silk shirting, embellishment and archival print references. A long-running adidas Originals partnership yields recurring Samba, SL 72 and Country footwear plus apparel. The brand remains independently owned and shows at Paris and London fashion weeks.
The long-running adidas Originals partnership — Samba, SL 72, Superstar and Country silhouettes reworked in suede, crochet and archival colourways — is the piece the label is best known for globally.
Explore adidas sneakers →Wales Bonner's reworked adidas trackwear translates Grace Wales Bonner's sport-meets-diaspora research into everyday apparel, extending the collaboration beyond footwear.
Explore track jackets →The football jersey and matching shorts channel the brand's study of sport as a site of Black cultural identity, a recurring motif across its adidas collections.
Explore football kit →
88% matchJamaican-Scottish heritage, craft textiles, music culture
What changes: Smaller, more artisanal and workwear-leaning, less luxury retail scale
83% matchBlack British menswear built on diaspora references
What changes: Focus on twisted cut-and-sew jersey rather than tailoring and knitwear
76% matchPrep-meets-sportswear nostalgia with a signature sneaker deal
What changes: Americana lifestyle branding, no runway or research-led concept
72% matchLondon craft-led knitwear with a playful, curatorial streak
What changes: Gender-fluid conceptual shapes over diaspora research and tailoring