Brand profile
SAGE NATION
London label by Sage Toda-Nation making non-seasonal, genderless wardrobe staples with sculpted proportions and Japanese-British influence.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like SAGE NATION like Our Legacy, Craig Green, Acne Studios →
What to know about SAGE NATION
SAGE NATION is the London label founded in 2020 by designer Sage Toda-Nation, who also serves as creative director of British menswear house YMC. Drawing on his Japanese-British heritage, the brand builds non-seasonal, genderless collections around reworked wardrobe archetypes: box-pleat wide-leg trousers, oversized-collar shirting, ripstop and denim outerwear, trenches and Thermore-filled gilets. Asymmetric hems, exaggerated pockets and sculpted proportion define the silhouette. The label expanded into footwear in 2025 and stocks END., SSENSE, Farfetch and Liberty London.
Shop SAGE NATION
If you like SAGE NATION
82% matchOur Legacy
Reworked staples in custom fabrics, cult Scandi cut
What changes: Seasonal collections and a stronger denim/knit core
74% matchCraig Green
More conceptual sculpted workwear from London
What changes: Runway-level pricing and far more experimental construction
70% matchAcne Studios
Oversized proportions with a colder Scandinavian edge
What changes: Big fashion house breadth, trend-led seasonal drops
66% matchA-COLD-WALL
London utility silhouettes pushed industrial and technical
What changes: Streetwear-leaning, harder tech fabrics, less genderless framing
Brand facts
- Founded
- 2020
- Origin
- London, United Kingdom
- Price
- $$$$
- Typical prices
- Trousers $485–$558 · Shirts $412–$485 · Jackets $808–$976
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Workwear / Heritage