Brand profile
SAGE NATION
London label by Sage Toda-Nation making non-seasonal, genderless wardrobe staples with sculpted proportions and Japanese-British influence.
LondonOrigin
Minimalist / ContemporaryStyle
$$$$Price
Similar to Our Legacy, Craig Green, Acne Studios →
What to know about SAGE NATION
One designer, two London labels
Founder Sage Toda-Nation runs the label while also serving as creative director of British menswear house YMC, and draws on his Japanese-British background.
Proportion is the design tool
Wardrobe basics get rebuilt: box-pleat wide-leg trousers, oversized-collar shirts, asymmetric hems and exaggerated pockets rather than new categories.
Non-seasonal, genderless, stocked widely
Collections drop outside the seasonal calendar and are unisex, with outerwear from ripstop and denim to Thermore gilets, plus footwear added in 2025.
Looks from SAGE NATION
Shop SAGE NATION →
Men's Box Pleat Trouser in Black, Size Large$459
Men's Needle Punch Denim Jiji Jacket in Indigo Needle Punch, Size Large$545
Men's Ji Jacket in Black, Size Large$608
Men's Fossil Shirt in Ivory, Size Medium$340
Men's Siesta Boxy Shirt in Mint Gingham Check, Size Medium$230
Men's Box Pleat Trouser in Brown, Size Large$459Shop SAGE NATION
Shop all SAGE NATION ↗Available atEND.
If you like SAGE NATION
82% matchOur Legacy
Reworked staples in custom fabrics, cult Scandi cut
74% matchCraig Green
More conceptual sculpted workwear from London
70% matchAcne Studios
Oversized proportions with a colder Scandinavian edge
66% matchA-COLD-WALL
London utility silhouettes pushed industrial and technical
Keep exploring
Brand facts
SAGE NATION is the London label founded in 2020 by designer Sage Toda-Nation, who also serves as creative director of British menswear house YMC. Drawing on his Japanese-British heritage, the brand builds non-seasonal, genderless collections around reworked wardrobe archetypes: box-pleat wide-leg trousers, oversized-collar shirting, ripstop and denim outerwear, trenches and Thermore-filled gilets. Asymmetric hems, exaggerated pockets and sculpted proportion define the silhouette. The label expanded into footwear in 2025 and stocks END., SSENSE, Farfetch and Liberty London.
- Founded
- 2020
- Origin
- London, United Kingdom
- Price
- $$$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage
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