Sci-Fi Fantasy

Sci-Fi Fantasy is an independent skateboard and apparel label founded in 2017 by professional skater and photographer Jerry Hsu, who launched it after leaving Chocolate Skateboards. The brand pairs decks with graphic tees, fleece, knitwear, caps, canvas bags and loose-cut trousers, favoring clean typography, deadpan humor and understated logo embroidery over conventional skate marketing. Early hat and tee drops sold through Dover Street Market and specialist skate shops, building cult demand. Hsu remains owner, art director and team manager; the crew released its first full-length video, Endless Beauty, in summer 2025.