80% matchWKND Skateboards
Skater-owned decks with the same deadpan graphic wit
What changes: Video-led team focus, less apparel breadth or fashion-retail reach
Brand profile
Jerry Hsu's independent New York skate label pairing decks with minimalist graphic tees, fleece and relaxed trousers.
4 brands like Sci-Fi Fantasy like WKND Skateboards, The Quiet Life, Stray Rats →

Sci-Fi Fantasy is an independent skateboard and apparel label founded in 2017 by professional skater and photographer Jerry Hsu, who launched it after leaving Chocolate Skateboards. The brand pairs decks with graphic tees, fleece, knitwear, caps, canvas bags and loose-cut trousers, favoring clean typography, deadpan humor and understated logo embroidery over conventional skate marketing. Early hat and tee drops sold through Dover Street Market and specialist skate shops, building cult demand. Hsu remains owner, art director and team manager; the crew released its first full-length video, Endless Beauty, in summer 2025.
80% matchSkater-owned decks with the same deadpan graphic wit
What changes: Video-led team focus, less apparel breadth or fashion-retail reach
75% matchArtist-run small-batch caps and understated graphic basics
What changes: More illustration-forward and surf-leaning, no hardgoods
68% matchIndie NY label with cult logo tees and DIY subcultural roots
What changes: Hardcore punk energy versus clean minimal typography
65% matchArtist-founded skate brand with a photographer's eye
What changes: Hand-drawn maximal graphics, longer-running core skate identity