84% matchSister Studios
Small-batch linen and wool, made locally
What changes: Simpler, more commercial cuts; no hand-draping or MTO
Brand profile
SELASI
London womenswear label founded in 2020 by Ronan Mckenzie, known for hand-draped, tactile, made-to-order pieces shaped around the body.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like SELASI like Sister Studios, VAILLANT, Otherwise →
What to know about SELASI
Founded by a photographer, in lockdown
Ronan Mckenzie started the London womenswear label in 2020, taking its name from the Ghanaian Ewe for "God hears me."
Hand-draped, often made to order
Pieces are draped by hand and frequently produced to order, fitted to the body rather than cut from a standard block.
Knitwear and texture over structure
The core is loose, tactile silhouettes in knits and textured natural fabrics, sitting in the quiet-luxury end of contemporary pricing.
If you like SELASI
84% match
76% matchVAILLANT
Body-led draping, sculptural jersey silhouettes
What changes: Ballet-derived and tighter, more performance-coded than loose
70% matchOtherwise
Slow-made, texture-first natural cloth
What changes: Shirting-focused and boldly patterned rather than draped tonal
68% matchPAY'S
Artisanal hand-made knitwear as the core
What changes: Bright folkloric patterning vs muted tactile neutrals
Brand facts
SELASI is a London womenswear label founded in 2020 by photographer, curator and designer Ronan Mckenzie, who launched it during the first UK lockdown. The name comes from the Ghanaian Ewe for "God hears me." Collections are hand-draped and often made to order, built on loose, tactile silhouettes, knitwear and textured natural fabrics fitted to the body rather than a standard block. Mckenzie shows on her own timeline, marking A/W 2025 with a Tender Books pop-up in London and returning to the London Fashion Week schedule with an upcycling-focused Fall 2026 presentation.
- Founded
- 2020
- Origin
- London, United Kingdom
- Made in
- USA
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Streetwear