Brand profile

Shoe Palace

US sneaker chain founded in San Jose in 1993, now owned by JD Sports, with roughly 210 stores selling Nike, Jordan and Adidas footwear and apparel.

San JoseOrigin
UnisexFocus
StreetwearStyle
$$Price

4 brands like Shoe Palace like Foot Action, Shoe Gallery, Sneaker Politics Dallas →

The landing page for Shoe Palace website (September, 2023)

What to know about Shoe Palace

Shoe Palace is a US sneaker and streetwear retail chain founded in 1993 by the Mersho brothers, who started with a shoe stand at San Jose's Berryessa flea market. Stores carry Nike, Jordan, Adidas and other athletic footwear plus licensed and house-branded apparel, with limited releases sold by raffle. JD Sports acquired the chain for $325 million in December 2020, leaving the Mersho family running it; the footprint has since grown from 167 doors to roughly 210, over half in California, with a localized flagship concept introduced in 2025.

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Brand facts

Founded
1993
Origin
San Jose, United States
Price
$$
Focus
Unisex
Styles
Streetwear, Athleisure / Sportswear, Skatewear

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