SOAR Running

SOAR Running is a technical running apparel label founded in 2015 by designer, former DJ and fashion designer Tim Soar in Hackney, London. It builds a tightly edited range around race vests, tees, split and race shorts, tights, and lightweight weatherproof shells, developed through textile innovation, sports-science input and real-world road testing. The look is minimal and colour-blocked rather than logo-heavy. The brand operates a combined studio, lab and shop in London, sells direct and via retailers including END. and SSENSE, and is moving into footwear.