93% matchSatisfy Running
Same-year founded rival with more subculture edge
What changes: Louder streetwear/counterculture styling, higher prices
Brand profile
SOAR Running
London-based technical running apparel brand making minimal, sports-science-driven race kit for road, track and trail.
LondonOrigin
UnisexFocus
Athleisure / SportswearStyle
$$$Price
4 brands like SOAR Running like Satisfy Running, District Vision, Ciele →
What to know about SOAR Running
Built for racing, not lounging
The range stays narrow — race vests, tees, split and race shorts, tights and lightweight shells — developed with sports-science input and tested on the road.
A fashion designer's take on kit
Founded in 2015 by Tim Soar, a former DJ and fashion designer, in Hackney; the design language is minimal and colour-blocked rather than logo-covered.
Prices reflect the textile work
Sitting above mainstream running brands, SOAR leans on textile innovation and runs a combined studio, lab and shop in London alongside stockists like END. and SSENSE.
Looks from SOAR Running
Shop all SOAR Running ↗If you like SOAR Running
93% match
86% matchDistrict Vision
Design-led running kit plus Japanese-made eyewear
What changes: Mindfulness/lifestyle angle and eyewear focus rather than pure race kit
80% matchCiele
Indie running label led by technical caps and light kit
What changes: More colour and headwear-driven, less sports-science tailoring
74% matchNorda
Materials-obsessed trail footwear to pair with kit
What changes: Shoes only, trail rather than road/track apparel
Brand facts
SOAR Running is a technical running apparel label founded in 2015 by designer, former DJ and fashion designer Tim Soar in Hackney, London. It builds a tightly edited range around race vests, tees, split and race shorts, tights, and lightweight weatherproof shells, developed through textile innovation, sports-science input and real-world road testing. The look is minimal and colour-blocked rather than logo-heavy. The brand operates a combined studio, lab and shop in London, sells direct and via retailers including END. and SSENSE, and is moving into footwear.
- Founded
- 2015
- Origin
- London, United Kingdom
- Made in
- Portugal, Italy, Lithuania, China, Vietnam
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Athleisure / Sportswear, Techwear, Minimalist / Contemporary