88% matchNotre Shop
Designer buy plus sneaker collabs, same high-low mix
What changes: Runs its own in-house label and leans harder on hype releases
Brand profile
SOTO is a Berlin-Mitte concept store on Torstraße, stocking contemporary designer labels and sneakers online and in-store since 2010.
4 brands like SOTO Store Amsterdam like Notre Shop, Nitty Gritty Store, The Feeting Room Lisboa →

SOTO is a Berlin-Mitte concept store on Torstraße, opened in 2010 by Philip Gaedicke, Omer Ben-Michael and David Fischer, selling other brands rather than its own.
The buy puts Acne Studios, Dries Van Noten, Raf Simons, Our Legacy, Norse Projects and Aime Leon Dore alongside Nike, adidas, New Balance, Asics and Vans.
Sneakers are what the store is best known for, and the mid-to-high price range reflects a mix of designer clothing with mainstream athletic footwear.
88% matchDesigner buy plus sneaker collabs, same high-low mix
What changes: Runs its own in-house label and leans harder on hype releases
84% matchLong-running Stockholm buy of contemporary labels and kicks
What changes: More Scandi-street and skate weighted, less runway designer
80% matchIndustrial-space concept store built on independent labels
What changes: Portuguese and emerging-brand focus rather than big designer names
76% matchScandinavian-leaning contemporary buy on a city main street
What changes: Quieter, more wardrobe-driven, minimal sneaker culture
SOTO is a concept store on Torstraße in Berlin-Mitte, opened in April 2010 by Philip Gaedicke, Omer Ben-Michael and David Fischer. It began as a menswear address and now presents itself more broadly as a contemporary store rooted in street style. The buy pairs designer and Scandinavian labels — Acne Studios, Dries Van Noten, Raf Simons, Our Legacy, Norse Projects, Aimé Leon Dore — with Nike, adidas, New Balance, Asics and Vans footwear. It also ships internationally through sotostore.com.