Brand profile

SOTO Store Amsterdam

SOTO is a Berlin-Mitte concept store on Torstraße, stocking contemporary designer labels and sneakers online and in-store since 2010.

BerlinOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

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An inside image of SOTO Store amsterdam store

What to know about SOTO Store Amsterdam

A retailer, not a label

SOTO is a Berlin-Mitte concept store on Torstraße, opened in 2010 by Philip Gaedicke, Omer Ben-Michael and David Fischer, selling other brands rather than its own.

Designer racks, sneaker walls

The buy puts Acne Studios, Dries Van Noten, Raf Simons, Our Legacy, Norse Projects and Aime Leon Dore alongside Nike, adidas, New Balance, Asics and Vans.

Footwear drives the reputation

Sneakers are what the store is best known for, and the mid-to-high price range reflects a mix of designer clothing with mainstream athletic footwear.

If you like SOTO Store Amsterdam

The landing page for Notre Shop Website (September, 2023)88% match

Notre Shop

$$$Sneaker-led designerChicago, United States

Designer buy plus sneaker collabs, same high-low mix

What changes: Runs its own in-house label and leans harder on hype releases

Brand facts

SOTO is a concept store on Torstraße in Berlin-Mitte, opened in April 2010 by Philip Gaedicke, Omer Ben-Michael and David Fischer. It began as a menswear address and now presents itself more broadly as a contemporary store rooted in street style. The buy pairs designer and Scandinavian labels — Acne Studios, Dries Van Noten, Raf Simons, Our Legacy, Norse Projects, Aimé Leon Dore — with Nike, adidas, New Balance, Asics and Vans footwear. It also ships internationally through sotostore.com.

Founded
2010
Origin
Berlin, Germany
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Streetwear, Workwear / Heritage

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