Store of Friendship Amsterdam

Store of Friendship, officially named Zeedijk 60 after its address, was a multi-brand shop opened in 2017 on Amsterdam's Zeedijk by the founders of The New Originals, SUMIBU and Bonne Suits, friends who pooled their labels under one roof. It was the only physical stockist for SUMIBU and Bonne Suits, released The New Originals drops ahead of global availability, and sold one-off pieces designed for the store. The collective announced the closure in May 2023 after six years; the three brands now operate separate Amsterdam stores.