80% matchBrand profile
Store of Friendship Amsterdam
Amsterdam multi-brand streetwear store run by The New Originals, SUMIBU and Bonne Suits from 2017 until its closure in 2023.
AmsterdamOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Store of Friendship Amsterdam like SSSTUFFF, Loading Store, The Museum Clothing DC →
What to know about Store of Friendship Amsterdam
A shop, and it has closed
Store of Friendship, formally Zeedijk 60 after its Amsterdam address, was a multi-brand shop that ran from 2017 until the collective announced its closure in May 2023.
Three friends' labels, one roof
The founders of The New Originals, SUMIBU and Bonne Suits pooled their brands here; all three now run separate stores in Amsterdam.
Access you couldn't get elsewhere
It was the only physical stockist for SUMIBU and Bonne Suits, got The New Originals drops before global release, and sold one-off pieces made for the store.
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Brand facts
Store of Friendship, officially named Zeedijk 60 after its address, was a multi-brand shop opened in 2017 on Amsterdam's Zeedijk by the founders of The New Originals, SUMIBU and Bonne Suits, friends who pooled their labels under one roof. It was the only physical stockist for SUMIBU and Bonne Suits, released The New Originals drops ahead of global availability, and sold one-off pieces designed for the store. The collective announced the closure in May 2023 after six years; the three brands now operate separate Amsterdam stores.
- Founded
- 2017
- Origin
- Amsterdam, Netherlands
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Minimalist / Contemporary