Strap

Strap — short for Street Apparel — is an independent Cebu City skate label founded in 2013 by skater Edel Tribiana, who serves as CEO and creative lead. The brand builds collections around logo-driven tees, hoodies, jackets and loose straight-cut pants, mixing clean wordmark pieces with cheeky graphic and photographic prints. It opened its flagship store on Juana Osmeña Street in January 2020, and remains an anchor of the southern Philippine skate scene, sponsoring local skaters and dropping seasonal capsules through its own webstore and retail space.