Studio Underd0g
Studio Underd0g is a British independent watch brand founded in 2020 by London designer Richard Benc, not a clothing label. It makes mechanical chronographs and field watches with playful, food-inspired colourways — Watermel0n, Go0fy Panda and similar — using layered dials, printed sapphire top plates and thick Super-LumiNova. Output reached roughly 14,600 watches in 2025. Benc took a minority stake in assembly partner Horologium in July 2024 and bought it outright in December 2025, renaming the Reading workshop Underd0g Manufacture, or The D0ghouse.
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