70% matchBrand profile
Studio Underd0g
British independent watch brand making colourful, playful mechanical chronographs and field watches, assembled in-house at its own Maidenhead workshop.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
What to know about Studio Underd0g
Watches only, no clothing
Founded in 2020 by London designer Richard Benc, this is an independent watch brand making mechanical chronographs and field watches — there is no apparel line.
Dials are the whole pitch
Known for food-named colourways like Watermel0n and Go0fy Panda, built from layered dials, printed sapphire top plates and thick Super-LumiNova.
It now owns its workshop
Benc took a minority stake in assembly partner Horologium in 2024 and bought it outright in 2025, renaming the Reading site Underd0g Manufacture; output hit roughly 14,600 watches in 2025.
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Brand facts
Studio Underd0g is a British independent watch brand founded in 2020 by London designer Richard Benc, not a clothing label. It makes mechanical chronographs and field watches with playful, food-inspired colourways — Watermel0n, Go0fy Panda and similar — using layered dials, printed sapphire top plates and thick Super-LumiNova. Output reached roughly 14,600 watches in 2025. Benc took a minority stake in assembly partner Horologium in July 2024 and bought it outright in December 2025, renaming the Maidenhead workshop Underd0g Manufacture, or The D0ghouse.
- Founded
- 2020
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Workwear / Heritage