82% matchLeset
Modular knit sets that read as loungewear or daywear
What changes: Narrower knit-only focus, US pricing
Brand profile
Sunday Morning
Sunday Morning is a clothing brand that is known for its comfortable and effortless style. Their pieces are made with high-quality materials and have a relaxed fit, perfect for a lazy Sunday morning.
MoscowOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Sunday Morning like Leset, Toast Clothing, Vince →
What to know about Sunday Morning
Knitwear carries the collection
Knits are what the brand is known for, so judge it on sweaters and knitted layers first rather than on outerwear or tailoring.
Moscow label, no logos
A Russian house working in minimalist-contemporary and quiet-luxury terms: plain surfaces and restrained shapes rather than visible branding.
Priced above high street
It sits in the mid-to-high tier, so expect the cost to ride on knit quality and finish rather than on seasonal design turnover.
If you like Sunday Morning
82% match
78% matchToast Clothing
Natural-fibre ease with a slower, quieter mood
What changes: British craft-y styling plus homeware range
74% matchVince
Cashmere-and-silk take on the same soft essentials
What changes: Pricier contemporary positioning, broader collections
71% matchWeekend Max Mara
Italian off-duty coats and knits, roomier cut
What changes: Bigger heritage house, higher price and formality
Brand facts
Sunday Morning is a clothing brand that is known for its comfortable and effortless style. Their pieces are made with high-quality materials and have a relaxed fit, perfect for a lazy Sunday morning.
- Founded
- 1979
- Origin
- Moscow, Russia
- Made in
- Asia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury