Toast Clothing
TOAST is a British clothing and homeware label founded in Wales in 1997 by Jamie and Jessica Seaton, who began with nightwear and loungewear before expanding into womenswear, menswear and household goods. Collections centre on loose, functional shapes in linen, wool, cotton and other natural fibres, with earth-toned, nature-derived palettes. Design and pattern-cutting happen in-house across studios in London and Swansea. Repair and reuse programmes including TOAST Renewed and a circular-fashion partnership with Circulo support its slow-fashion positioning. The brand has been owned by Danish group Bestseller since 2017 and trades through UK shops, John Lewis concessions and online.
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