90% matchMargaret Howell
British natural-fibre shirting with a more tailored edge
What changes: Higher price, stronger design-classic tailoring focus
Brand profile
Toast Clothing
British slow-fashion and homeware label making relaxed, natural-fibre clothing, owned by Danish group Bestseller since 2017.
SwanseaOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Toast Clothing like Margaret Howell, De Bonne Facture, Poetry clothing →
What to know about Toast Clothing
TOAST is a British clothing and homeware label founded in Wales in 1997 by Jamie and Jessica Seaton, who began with nightwear and loungewear before expanding into womenswear, menswear and household goods. Collections centre on loose, functional shapes in linen, wool, cotton and other natural fibres, with earth-toned, nature-derived palettes. Design and pattern-cutting happen in-house across studios in London and Swansea. Repair and reuse programmes including TOAST Renewed and a circular-fashion partnership with Circulo support its slow-fashion positioning. The brand has been owned by Danish group Bestseller since 2017 and trades through UK shops, John Lewis concessions and online.
How Toast Clothing fits
Overall fit
runs large
TOAST garments are generally cut loose and relaxed in natural fibres, so many shoppers find them larger and roomier than mainstream brands.
Tip: Consider sizing down if you prefer a closer fit, as most pieces are cut deliberately roomy.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | relaxed, boxy | Size down if you want a trimmer fit, otherwise expect a loose, easy drape. |
| Trousers & pants | slightly large | relaxed with wide or straight legs | Expect a roomy leg; those wanting a slimmer line may size down. |
| Jackets | runs large | relaxed, layering-friendly | Cut with room for layering, so consider sizing down for a closer fit. |
| T-shirts & graphic tees | slightly large | relaxed, boxy | Fits loose and casual; size down for a fitted look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Toast Clothing
90% match
84% matchDe Bonne Facture
French take on relaxed natural-fabric staples, atelier-named
What changes: Menswear-only, more artisanal sourcing story
83% matchPoetry clothing
Muted, linen-heavy relaxed staples at gentler prices
What changes: Womenswear only, less design-led
78% matchAlex Crane
Breezy linen shirting and drawstring pants, biodegradable
What changes: Narrow warm-weather range, no homeware
Toast Clothing fit questions
Does Toast Clothing run big or small?
Toast Clothing runs large. Consider sizing down if you prefer a closer fit, as most pieces are cut deliberately roomy. TOAST garments are generally cut loose and relaxed in natural fibres, so many shoppers find them larger and roomier than mainstream brands.
How does Toast Clothing fit?
TOAST garments are generally cut loose and relaxed in natural fibres, so many shoppers find them larger and roomier than mainstream brands. Overall shape: loose, relaxed and oversized.
How do Toast Clothing shirts & overshirts fit?
Toast Clothing shirts & overshirts runs large. Size down if you want a trimmer fit, otherwise expect a loose, easy drape. Shape: relaxed, boxy.
How do Toast Clothing trousers & pants fit?
Toast Clothing trousers & pants fits slightly large. Expect a roomy leg; those wanting a slimmer line may size down. Shape: relaxed with wide or straight legs.
How do Toast Clothing jackets fit?
Toast Clothing jackets runs large. Cut with room for layering, so consider sizing down for a closer fit. Shape: relaxed, layering-friendly.
Brand facts
- Founded
- 1997
- Origin
- Swansea, United Kingdom
- Made in
- Asia
- Price
- $$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Quiet luxury