Wide Twist Jeans
The twisted-seam, wide-leg denim is Sunflower's most recognisable piece, appearing across nearly every wash and defining the label's loose, tailoring-adjacent silhouette.
Explore Wide Twist →Brand profile
Sunflower
Copenhagen menswear collective making relaxed, tailoring-rooted staples: textured shirting, wide trousers, denim and knitwear built for longevity.
CopenhagenOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price
3 brands like Sunflower like United Arrows, Toast Clothing, Vince →
What to know about Sunflower
Sunflower is a Copenhagen menswear label founded in 2018 by former NN07 founder Ulrik Pedersen with collaborators including ex-Acne Studios designer Bengt Thornefors. Designed by a Copenhagen-based collective, the brand builds a wardrobe of elevated staples rooted in traditional tailoring but stripped of formality: relaxed textured shirting, wide and pleated trousers, denim, knitwear and outerwear in considered fabrics. Silhouettes are loose and clean, with emphasis on finishing, longevity and season-agnostic design. Collections sell through the brand's own site and retailers including SSENSE, and are shown as seasonal drops such as PF26.
The pieces that define Sunflower
Shop Sunflower →Loose Jeans
A relaxed straight-leg jean offered in a deep run of vintage and rinse washes, it anchors the brand's elevated-staples denim programme.
Explore Loose Jeans →Stable Shirt
The boxy, textured Stable Shirt is Sunflower's signature shirting cut — traditional shirtmaking stripped of formality.
Explore Stable Shirt →Shop Sunflower
Shop all Sunflower ↗Available atLost & Found · SSENSE
How Sunflower fits
Overall fit
slightly large
Sunflower garments typically wear relaxed and roomy, in line with the brand's loose contemporary Scandinavian aesthetic, so many find them slightly larger than standard fits.
Tip: Consider sizing down if you prefer a trimmer fit, otherwise take your usual size for the intended relaxed look.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed, boxy | Take your usual size for a relaxed drape, or size down for a closer fit. |
| Trousers & pants | slightly large | wide, pleated, relaxed | Trousers run wide and generous; size down if you want less volume. |
| Jeans & denim | slightly large | relaxed to wide | Expect a roomy leg; take your true waist size. |
| Jackets | slightly large | relaxed, easy | Outerwear allows for layering; stick to your usual size unless you want a slimmer look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Sunflower
74% matchUnited Arrows
Soft Japanese tailoring blended with sportswear ease
What changes: Vast multi-line select-shop range rather than one tight collection
70% matchToast Clothing
Natural-fibre, loose-cut slow fashion with craft finishing
What changes: More rustic/homeware-led and womenswear-weighted
64% matchVince
Quiet American take on cashmere knits and fluid shirting
What changes: Less tailoring-rooted, more coastal minimalism; heavier womenswear
Sunflower fit questions
Does Sunflower run big or small?
Sunflower fits slightly large. Consider sizing down if you prefer a trimmer fit, otherwise take your usual size for the intended relaxed look. Sunflower garments typically wear relaxed and roomy, in line with the brand's loose contemporary Scandinavian aesthetic, so many find them slightly larger than standard fits.
How does Sunflower fit?
Sunflower garments typically wear relaxed and roomy, in line with the brand's loose contemporary Scandinavian aesthetic, so many find them slightly larger than standard fits. Overall shape: relaxed, loose and clean silhouettes.
How do Sunflower shirts & overshirts fit?
Sunflower shirts & overshirts fits slightly large. Take your usual size for a relaxed drape, or size down for a closer fit. Shape: relaxed, boxy.
How do Sunflower trousers & pants fit?
Sunflower trousers & pants fits slightly large. Trousers run wide and generous; size down if you want less volume. Shape: wide, pleated, relaxed.
How do Sunflower jeans & denim fit?
Sunflower jeans & denim fits slightly large. Expect a roomy leg; take your true waist size. Shape: relaxed to wide.
Brand facts
- Founded
- 2018
- Origin
- Copenhagen, Denmark
- Price
- $$$
- Typical prices
- Trousers $248–$282 · Jeans $212–$233 · Shirts $234–$281
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Quiet luxury