88% matchShady Rays
Same budget polarized DTC play, replacement-guarantee hook
What changes: Volume-driven marketing, less sustainability/B Corp framing
Brand profile
San Francisco brand making polarized, lifetime-warranty sunglasses from recycled resin, recently expanded into SPF skincare.

Frames are molded from recycled plastic resin and backed by a lifetime warranty, at $60–$120 rather than the $200-plus typical of polarized eyewear.
The range splits between retro-leaning everyday sunglasses and lightweight wraps built for running, cycling and water, so one brand covers both uses.
Started in 2012 via Kickstarter by two Columbia classmates, Sunski is a certified B Corp and 1% for the Planet member, and added an SPF skincare line in 2026.
88% matchSame budget polarized DTC play, replacement-guarantee hook
What changes: Volume-driven marketing, less sustainability/B Corp framing
80% matchEuropean DTC take on cheap polarized shades
What changes: Fashion accessories and watches, no sport-wrap or warranty focus
76% matchLouder 90s wraparound spin on durable sport eyewear
What changes: Party-brand identity, interchangeable parts over recycled resin
72% matchColour-led affordable frames, readers and screen lenses too
What changes: Optical/reading focus, Parisian design over outdoor performance
Sunski is a San Francisco eyewear company founded in 2012 by Columbia classmates Tom Stewart and Michael Charley, who launched it via Kickstarter. It sells polarized sunglasses, typically $60–$120, molded from recycled plastic resin and covered by a lifetime warranty, spanning retro-leaning everyday shapes and lightweight sport wraps for running, cycling and water use. The brand operates as a certified B Corp and 1% for the Planet member, sells direct plus outdoor retail, and in June 2026 added an SPF skincare line developed over three years.