86% matchCrap Eyewear
Crap Eyewear and Shady Rays both emphasize stylish and affordable designs that cater to trend-conscious consumers.
Shady Rays
StyleAthleisure / SportswearGorpcore / Outdoor
Known forEyewear & sunglasses
Shady Rays is a founder-led sunglasses brand from Louisville, Kentucky, selling polarized shades for men, women and kids, plus goggles and blue-light and reading glasses, mostly in the $50-$80 range. Chris Ratterman started it from a spare bedroom in 2012 and still runs it as CEO with brother Dan as COO, taking no outside investment. Its Lost & Broken program replaces damaged or missing pairs, and orders fund donated meals. Direct-to-consumer sales lead, backed by a growing mall-store network including a 2026 Jacksonville opening.
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