Tatty Devine

Tatty Devine is a London jewellery label founded in 1999 by Harriet Vine and Rosie Wolfenden, who met studying at Chelsea College of Art. The brand pioneered laser-cut acrylic statement jewellery: personalised name necklaces, novelty brooches and oversized earrings in bright colours and pop-culture motifs, designed in East London and handmade in Britain, increasingly in recycled acrylic. It stays founder-owned and independent, selling direct online and via stockists such as Liberty, after landlord Shaftesbury Capital ended its 14-year Covent Garden flagship lease in 2024. Collaborations span museums, artists and activist campaigns.