85% matchUnmarked
Same León, Mexico handcraft, more contemporary shapes
What changes: Less Western-specific, smaller retail presence and range
Brand profile
Tecovas
Austin-founded Western brand selling cowboy boots handcrafted in León, Mexico, plus hats, apparel and leather accessories.
AustinOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price
What to know about Tecovas
Cutting out the bootmaker middleman
Launched in 2015 as a direct-to-consumer bootmaker, it sells Western boots at mid-to-high prices rather than the traditional heritage-brand markup.
Austin design, León handcraft
Boots are designed in Austin and built by artisans in Leon, Guanajuato, Mexico, using custom-tanned leathers and a process of more than 200 steps.
Boots first, then everything else
Since opening its first South Congress store in 2019 it has grown into national retail and expanded into hats, apparel, leather goods and accessories.
How Tecovas fits
Overall fit
true to size
Most buyers report Tecovas boots fit true to size, with a snug initial fit through the instep that loosens after a short break-in period.
Tip: Order your true Brannock size; if between sizes or wide, go up a half size, and expect a snug instep that eases with break-in.
High confidence · based on 40 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | Regular Western fit | Order your normal size; sizing up gives a more relaxed fit. |
| Boots | true to size | Standard width with a snug instep; roomier toe box on round-toe styles, tighter on pointed styles | Buy your normal size; wide feet or high insteps should consider a half size up, and expect a modest break-in. |
| T-shirts & graphic tees | true to size | Regular, classic Western cut | Take your usual size for a standard fit. |
| Jackets | true to size | regular Western/ranch cut | Order your usual size; leave room if you plan to layer over heavier shirts. |
| Jeans & denim | true to size | regular to relaxed with boot-friendly leg | Take your usual waist; styles are cut to sit over boots. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Tecovas fit questions
Does Tecovas run big or small?
Tecovas fits true to size. Order your true Brannock size; if between sizes or wide, go up a half size, and expect a snug instep that eases with break-in. Most buyers report Tecovas boots fit true to size, with a snug initial fit through the instep that loosens after a short break-in period.
How does Tecovas fit?
Most buyers report Tecovas boots fit true to size, with a snug initial fit through the instep that loosens after a short break-in period. Overall shape: Standard-width Western fit with a snug instep and pointed or rounded toe options.
How do Tecovas shirts & overshirts fit?
Tecovas shirts & overshirts fits true to size. Order your normal size; sizing up gives a more relaxed fit. Shape: Regular Western fit.
How do Tecovas boots fit?
Tecovas boots fits true to size. Buy your normal size; wide feet or high insteps should consider a half size up, and expect a modest break-in. Shape: Standard width with a snug instep; roomier toe box on round-toe styles, tighter on pointed styles.
How do Tecovas t-shirts & graphic tees fit?
Tecovas t-shirts & graphic tees fits true to size. Take your usual size for a standard fit. Shape: Regular, classic Western cut.
Brand facts
Tecovas is a Western brand founded in Austin, Texas in 2015 by Paul Hedrick, which started as a direct-to-consumer bootmaker. Its boots are designed in Austin and handcrafted by artisans in León, Guanajuato, Mexico, using custom-tanned leathers and a process of more than 200 steps. The company opened its first store on South Congress Avenue in 2019 and has since built a national retail footprint, extending into hats, apparel, leather goods and accessories. Paul Hedrick is executive chairman; David Lafitte serves as CEO. Backed by roughly $130 million in venture and growth capital, it remains independent.
- Founded
- 2015
- Origin
- Austin, United States
- Made in
- Mexico
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary