85% matchLe 17 Septembre
Same quiet minimalism, sharper architectural cuts
What changes: More conceptual silhouettes and slightly higher price
Brand profile
Scandinavian-minded direct-to-consumer womenswear label known for minimal wool and cashmere coats produced in small runs at below-luxury prices.
4 brands like The Curated like Le 17 Septembre, The Frankie Shop, S Max Mara →

The Curated is a direct-to-consumer womenswear label founded by Nicola Harlem, selling minimal Scandinavian-style staples: wool and cashmere overcoats, blazers, knitwear, leather handbags and tailored trousers in neutral tones. It produces limited runs with a small group of family-run partner factories in China, frequently using leftover fabric remnants, and prices pieces well under conventional luxury markups. The brand sells almost entirely through its own site and Instagram rather than wholesale. Recent customer reviews flag delayed shipping and slow customer service.
85% matchSame quiet minimalism, sharper architectural cuts
What changes: More conceptual silhouettes and slightly higher price
82% matchOversized menswear-cut blazers at accessible pricing
What changes: Trend-led and seasonal rather than slow neutral staples
78% matchThe classic wool coat reference, Italian-made
What changes: Legacy house pricing and full retail/wholesale network
74% matchSofter Californian take on cashmere and neutrals
What changes: Relaxed West Coast ease over structured tailoring