Brand profile

The Curated

Scandinavian-minded direct-to-consumer womenswear label known for minimal wool and cashmere coats produced in small runs at below-luxury prices.

BerlinOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like The Curated like Le 17 Septembre, The Frankie Shop, S Max Mara →

A woman wearing The Curated the resort dress - black

What to know about The Curated

The Curated is a direct-to-consumer womenswear label founded by Nicola Harlem, selling minimal Scandinavian-style staples: wool and cashmere overcoats, blazers, knitwear, leather handbags and tailored trousers in neutral tones. It produces limited runs with a small group of family-run partner factories in China, frequently using leftover fabric remnants, and prices pieces well under conventional luxury markups. The brand sells almost entirely through its own site and Instagram rather than wholesale. Recent customer reviews flag delayed shipping and slow customer service.

If you like The Curated

A woman wearing S Max Mara gray zaire coat78% match

S Max Mara

$$$Wool coatsReggio Emilia, Italy

The classic wool coat reference, Italian-made

What changes: Legacy house pricing and full retail/wholesale network

Brand facts

Founded
2018
Origin
Berlin, Germany
Made in
Asia
Price
$$$
Focus
Womenswear
Styles
Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy

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