S Max Mara

'S Max Mara is a diffusion line of Max Mara Fashion Group, the Reggio Emilia house founded by Achille Maramotti in 1951 and still privately owned by the Maramotti family. It translates Max Mara's coat-making and tailoring into a more casual, lower-priced register: wool and cashmere coats, blazers, wide-leg trousers, knitwear and shirting in camel, ivory, navy and black. The group reports roughly €1.2 billion in revenue and operated about 500 stores as of late 2024, distributing the line through maxmara.com, its own boutiques and department stores.