92% matchWeekend Max Mara
Sibling off-duty line, same coat DNA
What changes: More casual and sportier, slightly lower price
Brand profile
S Max Mara
Max Mara's more casual diffusion line, applying the Italian house's coats, tailoring and knitwear to lower price points.
Reggio EmiliaOrigin
WomenswearFocus
Quiet luxuryStyle
$$$Price
4 brands like S Max Mara like Weekend Max Mara, Max Mara, Sportmax →
What to know about S Max Mara
The cheaper way into Max Mara
A diffusion line launched in 1983 under the Max Mara Fashion Group, taking the house's coat-making and tailoring into a more casual, lower-priced register.
Coats carry the whole line
Wool and cashmere outerwear is the anchor, with blazers, wide-leg trousers, knitwear and shirting built around it in camel, ivory, navy and black.
Family-owned, department-store scale
Still privately held by the Maramotti family, the group reports around €1.2 billion in revenue and roughly 500 stores, selling online, in boutiques and via department stores.
How S Max Mara fits
Overall fit
true to size
S Max Mara generally fits true to Italian sizing with a relaxed, elegant cut, though outerwear and knitwear can run generous and roomy.
Tip: Take your usual size in most pieces, but size down in oversized coats and wide-leg trousers if you prefer a cleaner line.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | relaxed, softly draped shirting | Order your normal size for an easy, non-clingy fit. |
| Trousers & pants | true to size | wide-leg, relaxed through the hip | Take your usual size; expect a wide-leg silhouette that may need hemming. |
| Jackets | slightly large | relaxed, softly tailored blazers and generous coats | Consider sizing down if you don't plan to layer heavily, as coats and blazers tend to run roomy. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like S Max Mara
92% match
88% matchMax Mara
The parent house: camel and Teddy Bear icons
What changes: Considerably higher price and formality
80% matchSportmax
Runway sister line, sharper architectural cuts
What changes: More directional, fashion-forward, pricier
76% matchHarris Wharf London
Unlined pressed-wool coats, softer construction
What changes: Outerwear specialist, no full wardrobe
S Max Mara fit questions
Does S Max Mara run big or small?
S Max Mara fits true to size. Take your usual size in most pieces, but size down in oversized coats and wide-leg trousers if you prefer a cleaner line. S Max Mara generally fits true to Italian sizing with a relaxed, elegant cut, though outerwear and knitwear can run generous and roomy.
How does S Max Mara fit?
S Max Mara generally fits true to Italian sizing with a relaxed, elegant cut, though outerwear and knitwear can run generous and roomy. Overall shape: relaxed, feminine tailoring with generous coats.
How do S Max Mara shirts & overshirts fit?
S Max Mara shirts & overshirts fits true to size. Order your normal size for an easy, non-clingy fit. Shape: relaxed, softly draped shirting.
How do S Max Mara trousers & pants fit?
S Max Mara trousers & pants fits true to size. Take your usual size; expect a wide-leg silhouette that may need hemming. Shape: wide-leg, relaxed through the hip.
How do S Max Mara jackets fit?
S Max Mara jackets fits slightly large. Consider sizing down if you don't plan to layer heavily, as coats and blazers tend to run roomy. Shape: relaxed, softly tailored blazers and generous coats.
Brand facts
'S Max Mara is a diffusion line of Max Mara Fashion Group, the Reggio Emilia house founded by Achille Maramotti in 1951 and still privately owned by the Maramotti family. It translates Max Mara's coat-making and tailoring into a more casual, lower-priced register: wool and cashmere coats, blazers, wide-leg trousers, knitwear and shirting in camel, ivory, navy and black. The group reports roughly €1.2 billion in revenue and operated about 500 stores as of late 2024, distributing the line through maxmara.com, its own boutiques and department stores.
- Founded
- 1983
- Origin
- Reggio Emilia, Italy
- Made in
- Italy
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary