Brand profile

The Salt Ranch

Ventura, California maker of hand-shaped palm leaf hats and Western-leaning heritage apparel rooted in an Old California aesthetic.

VenturaOrigin
Workwear / HeritageStyle
$$Price

Similar to Brixton, Wrangler, Taylor Stitch

A woman wearing a straw wide-brim hat, denim jacket and red neckerchief with a black The Salt Ranch tee

What to know about The Salt Ranch

Hats are the whole thesis

The core product is hand-shaped palm leaf hats woven from Guatemalan palm; tees, flannels, rings, candles and home goods fill in around them.

Fittings happen by appointment

A Ventura showroom offers by-appointment custom hat fitting and shaping, so the hats can be shaped to the wearer rather than bought off a shelf.

Old California ranching meets surf

Founded around 2019 by Laura Fullilove with Thom Hill, the label works an "Old California" ranch-and-surf look, including seasonal palm hat projects with Ventura's Iron & Resin.

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Brand facts

The Salt Ranch is an independent Ventura, California label founded by Laura Fullilove with partner Thom Hill, built around an "Old California" ranching and surf aesthetic. Its signature product is hand-shaped palm leaf hats woven from Guatemalan palm, sold alongside graphic tees, flannels and long sleeves, rings, candles and small home goods. The brand operates a Ventura showroom offering by-appointment custom hat fitting and shaping, and has produced seasonal palm hat collaborations with fellow Ventura brand Iron & Resin. No ownership changes are reported.

Founded
c. 2019 (The Salt Ranch LLC registered January 2023)
Origin
Ventura, United States
Price
$$
Facts checked
August 2026
Styles
Workwear / Heritage

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