In a world where sustainability meets style, the ethos of brands like Outerknown stands out with a commitment to eco-conscious practices and timeless design. With an aesthetic that embraces relaxed silhouettes and versatile fits, these labels utilize organic materials and innovative fabrics to create wardrobe staples that transition seamlessly from day to night. Whether you're seeking adventure-ready pieces or cozy loungewear, the collections reflect a thoughtful approach to fashion that prioritizes both comfort and responsibility.
Brands such as Patagonia, Everlane, Taylor Stitch, and United By Blue embody this spirit of mindful craftsmanship and modern appeal. Each brand champions transparency and sustainability while offering unique styles that resonate with a discerning audience. Dive into our curated list to discover more about these like-minded labels that are reshaping the future of fashion.

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

Taylor Stitch is a sustainable fashion brand that offers classic, versatile clothing for men and women. They are known for their high-quality materials, attention to detail, and commitment to sustainable and ethical production practices.

United by Blue is an American brand known for eco-friendly materials paired with playful looks and styles.


Comfortable and eco-friendly basics and loungewear.

Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.

DEUS EX MACHINA ("GOD FROM THE MACHINE") launched in Australia’s 2006, with some badass customised motorcycles and a quaint notion that doing something is more fun than just owning something. From there, they've blended surf and motorcycles to create a style unique to them.

General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.

Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.

Tentree is a lifestyle clothing brand that has quickly established itself as one of Canada's fastest-growing apparel brands. It is sustainably made and plants 10 trees for each item purchased. They have a wide range in the product line from classic knitwear to technical jackets to basic t-shirts.

Outdoor Voices is an American activewear known for functional and comfortable clothing made from high-quality technical fabrics. The brand has a strong commitment to sustainability by using eco-friendly materials and manufacturing practices.

Allbirds is a sustainable footwear brand known for its comfortable, minimalist shoes made from eco-friendly materials.

Buck Mason is an American men's apparel and lifestyle brand known for American-made quality and durability along with sustainable practices. You'll find a broad range of basics items with a classic and versatile style.

Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.


Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Outerknown pointed you in the right direction. Want us to cover another brand? Send us a note!