Brand profile

ThirtyTwo

Rider-owned since 1995, ThirtyTwo makes snowboard boots, bindings and technical outerwear with skate-rooted graphics; Nidecker Group acquired it in 2024.

Lake ForestOrigin
Gorpcore / OutdoorStyle
$$$Price

What to know about ThirtyTwo

ThirtyTwo is a snowboard footwear and outerwear brand founded in 1995 by snowboarders in Southern California, long operated under Pierre-Andre Senizergues' Sole Technology alongside etnies and Emerica. Swiss action-sports group Nidecker acquired the brand in May 2024. Its catalog centers on boots such as the Lashed and TM-2, with Double BOA and lace closures, plus Jib and Grasser jackets built on 32 REBEL waterproofing. Bindings arrived for the 30th anniversary in 2025, followed by a first snowboard line for 26/27.

Founded
1995
Origin
Lake Forest, United States
Price
$$$
Facts checked
October 2026
Styles
Gorpcore / Outdoor, Skatewear

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