Brand profile
ThirtyTwo
Rider-owned since 1995, ThirtyTwo makes snowboard boots, bindings and technical outerwear with skate-rooted graphics; Nidecker Group acquired it in 2024.
What to know about ThirtyTwo
ThirtyTwo is a snowboard footwear and outerwear brand founded in 1995 by snowboarders in Southern California, long operated under Pierre-Andre Senizergues' Sole Technology alongside etnies and Emerica. Swiss action-sports group Nidecker acquired the brand in May 2024. Its catalog centers on boots such as the Lashed and TM-2, with Double BOA and lace closures, plus Jib and Grasser jackets built on 32 REBEL waterproofing. Bindings arrived for the 30th anniversary in 2025, followed by a first snowboard line for 26/27.
- Founded
- 1995
- Origin
- Lake Forest, United States
- Price
- $$$
- Facts checked
- October 2026
- Styles
- Gorpcore / Outdoor, Skatewear
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