88% matchAsos
Same trend-led UK price point, online-only own labels
What changes: Pure e-commerce marketplace with hundreds of third-party brands
Brand profile
British high-street menswear label, now majority-owned by Heartland with ASOS, selling denim, tailoring and basics at accessible prices.

The range runs from tailoring to outerwear, but t-shirts and jeans are the volume: everyday basics priced at the low end of the UK high street.
ASOS acquired Topman from Arcadia's 2021 collapse and sold 75% to Heartland in 2024, keeping 25% plus design and distribution, so it now operates mainly online.
Buys are split across streetwear, pared-back contemporary and urban prep, so the assortment reads less as one house style than as parallel trend lines.
Overall fit
runs small
Shoppers generally find Topman cut slim and on the small side of nominal sizing, so most people size up once — particularly across tops, tailoring and anything labelled skinny or slim.
Tip: Size up one from your usual high-street size unless you specifically want a tight, slim look.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | slim, close through chest and with a tapered waist; narrow armholes | Go a size up, especially if you have broader shoulders or bigger arms. |
| Trousers & pants | slightly small | slim to tapered, with slim-fit tailoring the default | Consider one waist size up in slim tailoring, and check inseam if you are taller than average. |
| Jeans & denim | slightly small | skinny, slim and stretch-heavy cuts dominate; looser fits are more recent | Take your true waist if you like a tight fit, otherwise go up an inch as the stretch denim sits close on the thigh and seat. |
| Jackets | runs small | slim, close-to-body cut with narrow shoulders | Size up so you can wear a knit underneath, as the slim shoulders and sleeves leave little layering room. |
| T-shirts & graphic tees | runs small | slim through chest and sleeve, though oversized/boxy lines exist and fit closer to label | Take one size up in the standard slim tees; stay true to size in styles explicitly sold as oversized. |
| Hoodies & sweatshirts | slightly small | regular to slim body with some intentionally oversized drops | Size up if you want room for layering, or take true to size in the oversized styles. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
88% matchSame trend-led UK price point, online-only own labels
What changes: Pure e-commerce marketplace with hundreds of third-party brands
84% matchDenim-led European high-street menswear, men-only focus
What changes: Less fashion-forward, more everyday casual staples
78% matchYounger, louder fast-fashion take on the same trends
What changes: Spanish youth streetwear skew, less tailoring
76% matchSharper design credibility at slightly higher prices
What changes: Broader womenswear-first range, faster runway-copy cycle
Topman runs small. Size up one from your usual high-street size unless you specifically want a tight, slim look. Shoppers generally find Topman cut slim and on the small side of nominal sizing, so most people size up once — particularly across tops, tailoring and anything labelled skinny or slim.
Shoppers generally find Topman cut slim and on the small side of nominal sizing, so most people size up once — particularly across tops, tailoring and anything labelled skinny or slim. Overall shape: slim, youth-oriented cut through chest, shoulders and thigh.
Topman shirts & overshirts runs small. Go a size up, especially if you have broader shoulders or bigger arms. Shape: slim, close through chest and with a tapered waist; narrow armholes.
Topman trousers & pants fits slightly small. Consider one waist size up in slim tailoring, and check inseam if you are taller than average. Shape: slim to tapered, with slim-fit tailoring the default.
Topman jeans & denim fits slightly small. Take your true waist if you like a tight fit, otherwise go up an inch as the stretch denim sits close on the thigh and seat. Shape: skinny, slim and stretch-heavy cuts dominate; looser fits are more recent.
Topman is the British high-street menswear label launched in 1978 as Topshop's menswear offshoot, covering denim, jersey, tailoring, outerwear and accessories at high-street prices. ASOS bought the Topshop/Topman brands out of Arcadia's collapse in February 2021, then sold a 75% stake to Heartland, the Holch Povlsen family's investment vehicle behind Bestseller, in a joint venture agreed September 2024; ASOS retains 25% plus design and distribution rights. The brands relaunched a standalone Topshop.com in August 2025, marked by a see-now-buy-now Trafalgar Square runway show.