Brand profile
Tribal Streetwear
Independent San Diego streetwear label founded in 1989, rooted in graffiti art, Chicano culture, lowriding and tattooing.
What to know about Tribal Streetwear
Tribal Streetwear, also known as Tribal Gear, is a San Diego label founded on 20 November 1989 by brothers Bobby and Joey Ruiz, and among the first clothing lines to build its identity around graffiti art. The brand stays independent and family-run, selling direct online and through international distribution. Its catalog centers on graphic and heavyweight cotton tees, crewnecks, headwear, outerwear and accessories drawing on Chicano culture, lowriding, tattooing and SoCal hip-hop. Recent drops include a Mister Cartoon collaboration and annual Chicano Park capsules; tees run roughly $19-$37.
- Founded
- 1989
- Origin
- San Diego, United States
- Price
- $
- Facts checked
- October 2026
- Styles
- Streetwear, Workwear / Heritage
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