89% matchShow Me Your Mumu
Same California boho prints and tiered flowy dresses
What changes: Louder novelty prints, less Western embroidery
Brand profile
TULAROSA
Revolve-owned Los Angeles womenswear label making bohemian, Western-leaning dresses, embroidered tops, denim and swim, sold mainly through Revolve.
Los AngelesOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like TULAROSA like Show Me Your Mumu, Spell, Lovers + Friends →
What to know about TULAROSA
A Revolve house label, not indie
Started in 2014 by the Lovers + Friends team at Alliance Apparel, which Revolve bought in 2015; it now sells almost entirely through Revolve and FWRD.
Boho and Western, not minimal
The recurring vocabulary is tiered and babydoll dresses, embroidery, crochet, eyelet, and floral or paisley prints, extended into denim, separates and swim.
Built around festival season
Dresses mostly land between $100 and $200 and are pushed through Revolve's influencer and festival-season marketing rather than wholesale distribution.
If you like TULAROSA
89% match
85% matchSpell
Deeper Americana-boho with in-house prints
What changes: Higher prices, Australian free-spirit slant
82% matchLovers + Friends
Sister Revolve in-house label, same design team
What changes: Party and going-out focus over Western boho
80% matchFlynn Skye
LA printed dresses and jumpsuits, same boho ease
What changes: Smaller range, fewer Western/embroidery references
Brand facts
Tularosa is a Los Angeles womenswear label created by the team behind Lovers + Friends under Alliance Apparel, which Revolve acquired in March 2015, making Tularosa one of its owned in-house brands. The line runs on bohemian and Western-tinged references: tiered and babydoll dresses, embroidery, crochet, eyelet, floral and paisley prints, denim, plus tops, separates, swimwear and cover-ups. Product is sold primarily through Revolve and its sister site FWRD channels, with dresses typically priced around $100-$200 and marketed through Revolve's influencer and festival-season programming.
- Founded
- 2014
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K