Brand profile

Lovers + Friends

Los Angeles womenswear label owned by Revolve, known for feminine party dresses, denim and going-out separates.

Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price

4 brands like Lovers + Friends like For Love and Lemons, AFRM, Flynn Skye →

A woman wearing Lovers + Friends coral multi color blythe dress

What to know about Lovers + Friends

A Revolve house brand

Started under Alliance Apparel with Raissa Gerona, it became one of Revolve's top sellers and was bought by Revolve Group in 2015, alongside Tularosa, NBD and RAYE.

Built for going out

The range centers on party dresses, denim, knitwear and going-out separates in a feminine, trend-led Los Angeles style, with tops the best-known category.

Influencer marketing is the channel

Distribution and visibility run through Revolve's influencer programs and festival events rather than traditional wholesale, which shapes how the collections read.

How Lovers + Friends fits

Overall fit

runs small

Shoppers frequently note that this trend-led womenswear label tends to run small and fitted, with snug bust and waist areas on many styles.

Tip: Consider sizing up, especially for dresses and structured going-out pieces.

runs smallsnug bustsize upfitted

Medium confidence · based on 15 sources

By category

CategoryRunsShapeSize advice
Jeans & denimruns smallslim to fittedDenim can run tight through the hips and thighs, so size up if between sizes.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Lovers + Friends

A woman wearing AFRM shailene dress82% match

AFRM

$$Going-out topsLos Angeles, United States

Print-heavy LA going-out dresses, same retail shelf

What changes: Narrower range, more mesh/cutout club focus

A woman wearing Flynn Skye bella maxi - sweet treat78% match

Flynn Skye

$$Printed dressesLos Angeles, United States

Bohemian-leaning LA printed dresses and jumpsuits

What changes: More festival/boho, less denim and knitwear

Lovers + Friends fit questions

Does Lovers + Friends run big or small?

Lovers + Friends runs small. Consider sizing up, especially for dresses and structured going-out pieces. Shoppers frequently note that this trend-led womenswear label tends to run small and fitted, with snug bust and waist areas on many styles.

How does Lovers + Friends fit?

Shoppers frequently note that this trend-led womenswear label tends to run small and fitted, with snug bust and waist areas on many styles. Overall shape: fitted, feminine.

How do Lovers + Friends jeans & denim fit?

Lovers + Friends jeans & denim runs small. Denim can run tight through the hips and thighs, so size up if between sizes. Shape: slim to fitted.

Brand facts

Lovers + Friends is a Los Angeles womenswear label built around party dresses, denim, knitwear and going-out separates in a feminine, trend-led California style. Created under Alliance Apparel with Raissa Gerona, it became one of Revolve's best-selling labels and was bought by Revolve Group in March 2015 alongside Tularosa, NBD and RAYE; it now operates as one of the retailer's core owned brands. Its denim line has used Recover recycled cotton fiber, and the brand markets heavily through Revolve's influencer and festival events.

Founded
2010
Origin
Los Angeles, United States
Made in
China, USA
Price
$$
Focus
Womenswear
Facts checked
August 2026
Styles
Y2K, Minimalist / Contemporary, Streetwear

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