Lovers + Friends

Lovers + Friends is a Los Angeles womenswear label built around party dresses, denim, knitwear and going-out separates in a feminine, trend-led California style. Created under Alliance Apparel with Raissa Gerona, it became one of Revolve's best-selling labels and was bought by Revolve Group in March 2015 alongside Tularosa, NBD and RAYE; it now operates as one of the retailer's core owned brands. Its denim line has used Recover recycled cotton fiber, and the brand markets heavily through Revolve's influencer and festival events.