72% matchSigrun Tennis
Sustainability-minded premium kit for another endurance sport
What changes: Racquet sports focus and smaller range, no bibs or outerwear
Brand profile
Universal Colours
London cycling apparel brand making colour-led, sustainability-minded technical road and gravel kit under its Mono, Chroma and Spectrum lines.
LondonOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
4 brands like Universal Colours like Sigrun Tennis, Vuori, Set Active →
What to know about Universal Colours
Universal Colours is a London performance cycling apparel label whose team began development in 2018 and released its debut collection in summer 2020. Lead designer Will Hurd builds seasonal ranges — the pared-back Mono line and the bolder, colour-blocked Chroma and Spectrum lines — around road and gravel riding, with jerseys, bib shorts including cargo versions, base layers and technical outerwear. The brand emphasises recycled and considerately sourced fabrics, draws design cues from outside cycling, and runs Re:Wear, its own resale marketplace. Jerseys retail near £100-£140 and bib shorts from roughly £120.
If you like Universal Colours
72% match
66% matchVuori
Technical knits with a softer, lifestyle-leaning fit
What changes: Everyday training and leisure rather than race-cut cycling kit
62% matchSet Active
Bold colour-blocked sets, drop-driven and community-led
What changes: Women's studio wear, no performance ride features
61% matchVEJA
Recycled and traceable materials with graphic colour play
What changes: Sneakers only, fashion rather than performance
Brand facts
- Founded
- 2020
- Origin
- London, United Kingdom
- Price
- $$
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary