Universal Colours

Universal Colours is a London performance cycling apparel label whose team began development in 2018 and released its debut collection in summer 2020. Lead designer Will Hurd builds seasonal ranges — the pared-back Mono line and the bolder, colour-blocked Chroma and Spectrum lines — around road and gravel riding, with jerseys, bib shorts including cargo versions, base layers and technical outerwear. The brand emphasises recycled and considerately sourced fabrics, draws design cues from outside cycling, and runs Re:Wear, its own resale marketplace. Jerseys retail near £100-£140 and bib shorts from roughly £120.