Brands Like Vuori

Ranked by brand similarity
A man wearing a Vuori outfit sitting on a bridge with a white shirt and dark grey shorts

If you're a fan of Vuori, known for its eco-friendly athleisure that seamlessly blends functionality with style, you might also appreciate brands like Reigning Champ, Outerknown, and Everlane. Each of these brands shares key traits with Vuori, such as a commitment to sustainable materials, relaxed fits, and versatile designs. Whether you're looking for premium activewear or minimalist everyday pieces, these brands offer a variety of options that align with Vuori's principles while catering to different tastes and preferences.

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A man wearing a Girlfriend Collective puffy black coat with a black beanie
#1

Girlfriend Collective

$$ · Similar priceSeattle, United States · est. 2016Made in Taiwan

Seattle-based activewear brand making size-inclusive leggings, bras and basics from recycled bottles, fishing nets and fabric waste.

A man wearing a grey Reigning Champ long-sleeve with black pants and Converse shoes
#3

Reigning Champ

87% match
Athleisure$$$ · Similar priceVancouver, Canada · est. 2007

Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.

Why it's similar. Both brands focus on high-quality athleisure apparel designed for comfort and versatility.

A man wearing a cream Alo bomber jacket and brown pants
#4

Alo

85% match
Athleisure$$ · Similar priceLos Angeles, United States · est. 2007Made in Asia

Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.

Why it's similar. Alo overlaps with Vuori in style, fit, palette, and materials. Both brands operate in a similar segment with an emphasis on athleisure and quality.

A woman wearing joah brown vintage henley long sleeve top
#5

Joah Brown

83% match
Athleisure$$$ · Similar priceLos Angeles, United States · est. 2014Made in USA

Los Angeles loungewear label known for slouchy, oversized stretch-jersey basics in neutral tones, sold mainly direct-to-consumer.

Why it's similar. Joah Brown closely mimics Vuori's emphasis on comfort and versatility using sustainable materials and a neutral palette.

A woman wearing Live the Process blue thistle petra dress
#7

Live the Process

80% match
Athleisure$$$ · Similar priceNew York, United States · est. 2013Made in USA

New York luxury activewear label founded in 2013 by Robyn Berkley, known for US-made technical leggings, bodysuits and muted knit layering pieces.

Why it's similar. Both brands share a focus on high-performance athleisure with a chic design. Similar materials and pricing align them closely.

A man wearing a Olive Everlane overshirt, a white beanie and khaki pants
#8

Everlane

75% match
Minimalist$$ · CheaperSan Francisco, United States · est. 2010Made in China

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Why it's similar. Both brands share a commitment to sustainability and neutral color palettes in their offerings.

A woman wearing VAARA black polyester midi dress
#9

VAARA

75% match
Athleisure$$ · Similar priceLondon, United Kingdom · est. 2015Made in Europe

London label making luxury activewear, swimwear and knitwear designed to move between the studio and everyday wear.

Why it's similar. VAARA emphasizes luxury in athleisure, using sustainable and premium materials like Vuori.

A man wearing Cole Buxton varsity arch outline  navy t-shirt
#10

Cole Buxton

73% match
Athleisure$$$ · Similar priceManchester, United Kingdom · est. 2014

British menswear label making minimally branded heavyweight jersey staples and Italian leather outerwear under an "athletic essentialism" ethos.

Why it's similar. Shares Vuori's minimalist aesthetic and focus on quality. Emphasizes timeless, functional pieces.

A man zipping up his Rhone coat overtop a grey button up
#11

Rhone

$$ · More premiumStamford, United States · est. 2014Made in Multiple

American performance apparel brand making men's work-to-workout staples in technical fabrics, with about 20 US stores and a womenswear line added in 2024.

A woman wearing BYLT Basics rib short sleeve dress
#13

BYLT Basics

$$ · CheaperIrvine, United States · est. 2016Made in China, USA

Southern California direct-to-consumer label making premium men's basics — Drop-Cut tees, henleys, polos, joggers — pitched as versatile "work leisure" essentials.

A man wearing a Saturdays NYC outfit featuring a short-sleeve button up and beige shorts
#14

Saturdays NYC

$$ · CheaperNew York City, United States · est. 2009Made in Asia

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 18 at a glance
#BrandSimilarityBest forPrice
1Girlfriend CollectiveSimilar
2LululemonSimilar
3Reigning Champ87%AthleisureSimilar
4Alo85%AthleisureSimilar
5Joah Brown83%AthleisureSimilar
6OuterknownMore premium
7Live the Process80%AthleisureSimilar
8Everlane75%MinimalistCheaper
9VAARA75%AthleisureSimilar
10Cole Buxton73%AthleisureSimilar
11RhoneMore premium
12Marine LayerCheaper
13BYLT BasicsCheaper
14Saturdays NYCCheaper
15J. CrewCheaper
16PatagoniaCheaper
17Alex MillMore premium
18Buck MasonCheaper
Common questions

Frequently Asked Questions

What brand is most similar to Vuori?

Girlfriend Collective ranks as the most similar brand to Vuori with a 90% match. It particularly stands out for its sustainable ethos and modern athleisure styles.

Cheaper alternatives to Vuori

If you're looking for more affordable alternatives to Vuori, consider Girlfriend Collective, Lululemon, and Alo, all available in a $$-$$$ price tier.

Is Girlfriend Collective better than Vuori?

While Girlfriend Collective excels in sustainability with its recycled materials, Vuori might edge out in versatile performance-based wear. Preferences depend heavily on individual style and values, especially eco-consciousness.

What is Vuori known for?

Vuori is acclaimed for its versatile activewear that marries performance and style, with signature pieces like the Performance Joggers embellished in soft yet durable fabrications.

Brands like Vuori but more affordable

For budget-conscious shoppers, Everlane, BYLT Basics, and Marine Layer offer excellent value with their emphasis on quality and sustainable practices within a more affordable pricing range.