Discover the essence of modern activewear and everyday style with Vuori, a brand that beautifully blends performance and comfort. Featuring innovative fabrics that breathe and move with you, their silhouettes are designed for a dynamic lifestyle, whether you're hitting the gym or enjoying a weekend at the beach. With a focus on relaxed fits and versatile pieces, Vuori embodies a laid-back yet polished aesthetic, making it easy to transition from workouts to outings with ease. The thoughtful use of sustainable materials further enhances its appeal, ensuring that each piece not only feels good but also contributes to a healthier planet.

If you appreciate Vuori's commitment to quality and style, you'll likely find resonance with brands like Rhone, Outerknown, Taylor Stitch, and Everlane. Each of these labels shares a dedication to craftsmanship and timeless designs that cater to the contemporary individual. With an ethos that champions durability, sustainability, and modern aesthetics, these brands align seamlessly with the Vuori ethos. Join us as we explore a curated list of brands that embody the spirit of Vuori, and discover new favorites to elevate your wardrobe.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Girlfriend Collective
Match (%)
Style
$$-$$$
Why Similar?
Lululemon
Match (%)
Style
$$-$$$
Why Similar?
Reigning Champ
Match (%)
Style
$$-$$$
Why Similar?
Alo
Match (%)
Style
$$-$$$
Why Similar?
Joah Brown
Match (%)
Style
$$-$$$
Why Similar?
Outerknown
Match (%)
Style
$$$
Why Similar?
Live the Process
Match (%)
Style
$$-$$$
Why Similar?
Everlane
Match (%)
Style
$-$$
Why Similar?
VAARA
Match (%)
Style
$$-$$$
Why Similar?
Cole Buxton
Match (%)
Style
$$-$$$
Why Similar?
Price
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Girlfriend Collective

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Sustainable
Origin
Seattle, USA
Made in
Taiwan
Founded
2016

Girlfriend Collective is an American sustainable activewear brand known for its eco-friendly and ethically-made clothing, made from recycled materials and organic cotton.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

Reigning Champ

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Premium
Athleisure
Origin
Vancouver, Canada
Made in
Canada
Founded
2007
Reigning Champ is a Canadian brand known for its high-quality athletic wear and minimalist designs. Their focus on using premium fabrics and attention to detail has made them a favorite among athletes and fashion enthusiasts alike.
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Contemporary
Origin
San Francisco, United States
Made in
Asia
Founded
2015
Alo is a popular clothing brand known for its high-quality and stylish activewear. Their collections feature comfortable and functional pieces that are perfect for yoga, Pilates, and other fitness activities.

Joah Brown

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Athleisure
Origin
Los Angeles, USA
Made in
USA
Founded
2014
Joah Brown is known for its effortlessly chic and comfortable loungewear that seamlessly transitions from home to street style. The brand emphasizes high-quality fabrics and versatile designs, catering to modern, active lifestyles.

Outerknown

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Culver City, USA
Made in
Global
Founded
2015

Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.

Live the Process

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Chic
Athleisure
Origin
New York, United States
Made in
USA
Founded
2013
Live the Process is renowned for its luxurious, high-performance activewear that seamlessly blends style and functionality. The brand emphasizes mindfulness and holistic wellness, offering pieces that are perfect for both workouts and everyday wear.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Minimalist
Origin
London, United Kingdom
Made in
Europe
Founded
2015
VAARA is known for its luxury activewear that seamlessly blends functionality with sophisticated design. The brand focuses on creating versatile pieces that transition effortlessly from workout to everyday wear, emphasizing quality materials and elegant silhouettes.

Cole Buxton

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Minimalist
Origin
Manchester, United Kingdom
Made in
United Kingdom
Founded
2014
Cole Buxton is renowned for its minimalist, high-quality athletic wear that emphasizes comfort and durability. The brand focuses on timeless, versatile pieces that blend functionality with a modern aesthetic.
$$$
High
$$$ (High)
Athleisure
Formal
Origin
Stamford, USA
Made in
Multiple
Founded
2014

Rhone is an American men's activewear brand known for its high-quality and stylish clothing, designed for all types of workouts and outdoor activities.

Marine Layer

Size Guide
$$
Med
$$ (Med)
Functional
Timeless
Origin
San Francisco, United States
Made in
USA
Founded
2009
Marine Layer is a clothing brand known for their incredibly soft and comfortable fabrics. They focus on creating timeless and versatile pieces that are perfect for everyday wear.

BYLT Basics

Size Guide
$$
Med
$$ (Med)
Athleisure
Premium Basics
Origin
Irvine, United States
Made in
China, USA
Founded
2016
BYLT Basics is known for its premium, everyday essentials that combine comfort and durability, focusing on versatile pieces like t-shirts, joggers, and shorts. The brand emphasizes high-quality materials and a minimalist aesthetic, catering to those who appreciate both style and functionality in their wardrobe staples.
A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

J. Crew

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
New York City, USA
Made in
Asia
Founded
1983

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

Patagonia

Size Guide
$$
Med
$$ (Med)
Quality Technical
Ethical
Origin
Ventura, USA
Made in
China & USA
Founded
1973

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in  Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

Alex Mill

Size Guide
$$$
High
$$$ (High)
Premium Basics
Origin
New York City, USA
Made in
USA
Founded
2012

Alex Mill is a NYC-based clothing brand known for its minamilist, versatile and timeless styles. Expect to find classic American pieces with a modern twist and high-quality materials.

Buck Mason

Size Guide
$$
Med
$$ (Med)
Premium Basics
Sustainable
Origin
Venice, USA
Made in
USA
Founded
2013

Buck Mason is an American men's apparel and lifestyle brand known for American-made quality and durability along with sustainable practices. You'll find a broad range of basics items with a classic and versatile style.

18 Brands like Vuori

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{"pillar":"Vuori","rows":[{"name":"Girlfriend Collective","score":90,"style":"Athleisure","price":"Med-High","whySimilar":"Both Vuori and Girlfriend Collective focus on sustainable materials, neutral palettes, and relaxed silhouettes at a similar mid-range price segment. They both emphasize high-quality, eco-friendly activewear."},{"name":"Lululemon","score":88,"style":"Athleisure","price":"Med-High","whySimilar":"Lululemon matches well with Vuori in terms of athleisure style, technical materials, and mid-range pricing."},{"name":"Reigning Champ","score":87,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands focus on high-quality athleisure apparel designed for comfort and versatility."},{"name":"Alo","score":85,"style":"Athleisure","price":"Med-High","whySimilar":"Alo overlaps with Vuori in style, fit, palette, and materials. Both brands operate in a similar segment with an emphasis on athleisure and quality."},{"name":"Joah Brown","score":83,"style":"Athleisure","price":"Med-High","whySimilar":"Joah Brown closely mimics Vuori's emphasis on comfort and versatility using sustainable materials and a neutral palette."},{"name":"Outerknown","score":82,"style":"Contemporary","price":"High","whySimilar":"Both brands prioritize sustainable materials and comfortable silhouettes suitable for various activities."},{"name":"Live the Process","score":80,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands share a focus on high-performance athleisure with a chic design. Similar materials and pricing align them closely."},{"name":"Everlane","score":75,"style":"Minimalist","price":"Low - Med","whySimilar":"Both brands share a commitment to sustainability and neutral color palettes in their offerings."},{"name":"VAARA","score":75,"style":"Athleisure","price":"Med-High","whySimilar":"VAARA emphasizes luxury in athleisure, using sustainable and premium materials like Vuori."},{"name":"Cole Buxton","score":73,"style":"Athleisure","price":"Med-High","whySimilar":"Shares Vuori's minimalist aesthetic and focus on quality. Emphasizes timeless, functional pieces."}]}

Love brands like Vuori? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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