87% matchReigning Champ
Both brands focus on high-quality athleisure apparel designed for comfort and versatility.
Vuori
StyleAthleisure / SportswearMinimalist / Contemporary
Known forSweatpants & joggersGymwear / activewearShorts
Vuori makes performance apparel rooted in Southern California surf and yoga culture. Founded by Joe Kudla in Encinitas, it began with men's shorts in technical stretch knits and expanded into women's wear, fleece, joggers and travel trousers. Sales run mainly direct-to-consumer online, backed by dozens of company-run stores and wholesale placement at Nordstrom and Equinox. An $825 million investment round in November 2024 valued the company at roughly $5.5 billion. Vuori remains independent and founder-led, with Kudla still serving as CEO.
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How Vuori fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized, especially the fleece styles | regular, hitting around mid-hip | Stay true to size for layering, or size down if you dislike a slouchy shoulder and wide body. | medium |
| Shirts & overshirts | slightly large | relaxed camp-collar and overshirt cuts rather than tailored button-downs | regular, designed to be worn untucked | Consider sizing down if you want it to sit close to the body rather than as a light layer. | low |
| Trousers & pants | true to size | athletic with a tapered leg on joggers and a cleaner straight cut on the performance chinos | often reported as slightly long, so check inseam options | Order your normal waist size and pay closer attention to inseam than to width. | medium |
| Jackets | slightly large | relaxed shells and shirt-jackets cut with layering room | regular, hip-length on most styles | Take your usual size if you plan to layer a hoodie underneath, otherwise size down. | low |
| T-shirts & graphic tees | slightly large | relaxed, slightly boxy through the chest and waist rather than tapered | regular to slightly long in the body | Size down one if you prefer a fitted tee; stay true to size for the intended drapey look. | medium |
Does Vuori run big or small?
Vuori fits slightly large. Take your usual size for the intended relaxed look, but size down if you want anything close to a slim or fitted silhouette. Most shoppers find Vuori runs true to size but cuts on the roomy, relaxed side, so the same size reads looser than a typical athletic-fit brand.
How does Vuori fit?
Most shoppers find Vuori runs true to size but cuts on the roomy, relaxed side, so the same size reads looser than a typical athletic-fit brand. Overall shape: relaxed-athletic; softly draped rather than compressive, with a straight-ish body through the chest and waist.
How do Vuori hoodies & sweatshirts fit?
Vuori hoodies & sweatshirts fits slightly large. Stay true to size for layering, or size down if you dislike a slouchy shoulder and wide body. Shape: relaxed to oversized, especially the fleece styles.
How do Vuori shirts & overshirts fit?
Vuori shirts & overshirts fits slightly large. Consider sizing down if you want it to sit close to the body rather than as a light layer. Shape: relaxed camp-collar and overshirt cuts rather than tailored button-downs.
How do Vuori trousers & pants fit?
Vuori trousers & pants fits true to size. Order your normal waist size and pay closer attention to inseam than to width. Shape: athletic with a tapered leg on joggers and a cleaner straight cut on the performance chinos.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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