Kore Short
The lined stretch training short that launched Vuori and remains its most recognizable men's piece, now spanning Kore and Hardkore builds.
Explore Kore Shorts →Brand profile
Vuori
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
EncinitasOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
17 brands like Vuori like Rhone, Lululemon, Salvage Public →
What to know about Vuori
Vuori makes performance apparel rooted in Southern California surf and yoga culture. Founded by Joe Kudla in Encinitas, it began with men's shorts in technical stretch knits and expanded into women's wear, fleece, joggers and travel trousers. Sales run mainly direct-to-consumer online, backed by dozens of company-run stores and wholesale placement at Nordstrom and Equinox. An $825 million investment round in November 2024 valued the company at roughly $5.5 billion. Vuori remains independent and founder-led, with Kudla still serving as CEO.
The pieces that define Vuori
Shop Vuori →Meta Jogger
Vuori's soft technical knit jogger typifies the brand's blur of performance wear and everyday California comfort.
Explore Meta Joggers →Shop Vuori
Shop all Vuori ↗Available atREVOLVR Menswear
How Vuori fits
Overall fit
slightly large
Most shoppers find Vuori runs true to size but cuts on the roomy, relaxed side, so the same size reads looser than a typical athletic-fit brand.
Tip: Take your usual size for the intended relaxed look, but size down if you want anything close to a slim or fitted silhouette.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized, especially the fleece styles | Stay true to size for layering, or size down if you dislike a slouchy shoulder and wide body. |
| Jackets | slightly large | relaxed shells and shirt-jackets cut with layering room | Take your usual size if you plan to layer a hoodie underneath, otherwise size down. |
| Shirts & overshirts | slightly large | relaxed camp-collar and overshirt cuts rather than tailored button-downs | Consider sizing down if you want it to sit close to the body rather than as a light layer. |
| T-shirts & graphic tees | slightly large | relaxed, slightly boxy through the chest and waist rather than tapered | Size down one if you prefer a fitted tee; stay true to size for the intended drapey look. |
| Trousers & pants | true to size | athletic with a tapered leg on joggers and a cleaner straight cut on the performance chinos | Order your normal waist size and pay closer attention to inseam than to width. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Vuori
See all 17 brands like Vuori →
88% matchRhone
East-coast work-to-workout technical menswear
What changes: More office-leaning polish, less surf/beach DNA
82% matchLululemon
Bigger technical athleticwear with proprietary fabrics
What changes: Far broader range, gym/studio rather than surf culture
76% matchSalvage Public
Hawaiian surf sportswear with UPF wovens
What changes: Smaller, more woven/aloha shirting than performance knits
74% matchTen Thousand
Tighter DTC men's training kit, shorts-first
What changes: Narrow gym focus, no lifestyle fleece or travel pants
Vuori fit questions
Does Vuori run big or small?
Vuori fits slightly large. Take your usual size for the intended relaxed look, but size down if you want anything close to a slim or fitted silhouette. Most shoppers find Vuori runs true to size but cuts on the roomy, relaxed side, so the same size reads looser than a typical athletic-fit brand.
How does Vuori fit?
Most shoppers find Vuori runs true to size but cuts on the roomy, relaxed side, so the same size reads looser than a typical athletic-fit brand. Overall shape: relaxed-athletic; softly draped rather than compressive, with a straight-ish body through the chest and waist.
How do Vuori hoodies & sweatshirts fit?
Vuori hoodies & sweatshirts fits slightly large. Stay true to size for layering, or size down if you dislike a slouchy shoulder and wide body. Shape: relaxed to oversized, especially the fleece styles.
How do Vuori jackets fit?
Vuori jackets fits slightly large. Take your usual size if you plan to layer a hoodie underneath, otherwise size down. Shape: relaxed shells and shirt-jackets cut with layering room.
How do Vuori shirts & overshirts fit?
Vuori shirts & overshirts fits slightly large. Consider sizing down if you want it to sit close to the body rather than as a light layer. Shape: relaxed camp-collar and overshirt cuts rather than tailored button-downs.
Brand facts
- Founded
- 2015
- Origin
- Encinitas, United States
- Made in
- China
- Price
- $$
- Typical prices
- Shorts $78–$98
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary