72% matchYouth
Asian boutique-born label, minimal knit-and-denim core
What changes: More pared-back unisex minimalism, less faux fur or logo streetwear
Brand profile
Tokyo women's streetwear label led by model and designer Nana Momosaka, focused on knitwear, faux fur and outerwear.
4 brands like ViaVanda like Youth, Vier Antwerp, Wood Wood →

VIAVANDA is a Tokyo women's streetwear label directed and designed by model Nana Momosaka, built around the idea of a woman with strong convictions and her own axis. The range centres on knitwear and outerwear rather than shirting: cutting double-zip knit cardigans, 2-way hooded muffler knits, faux-fur straight pants, 4-way padded jackets, big knit polos and denim. It sells through NUBIAN Tokyo, ZOZOTOWN and the 60% marketplace, with collaborations including a 2-way muffler made with Oriens. Most pieces fall between roughly 13,000 and 30,000 yen.
72% matchAsian boutique-born label, minimal knit-and-denim core
What changes: More pared-back unisex minimalism, less faux fur or logo streetwear
68% matchBoutique in-house streetwear, sold through its own shop
What changes: Logo-graphic hoodies and city tees rather than designed knit outerwear
66% matchStreetwear cut with cleaner Scandinavian lines
What changes: Broader unisex range with graphic basics, less faux fur or padded outerwear
63% matchWomen's knitwear and sweat sets, softer athletic angle
What changes: Activewear-driven and studio-focused, not street-styled outerwear