A man wearing a brown Wood Wood jacket with a checkered button up and beige shorts

Wood Wood

$$
StyleStreetwearMinimalist / ContemporarySkatewear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Copenhagen, DenmarkMade in · EuropeFounded · 2002

Wood Wood is a Copenhagen label founded in 2002 by Karl-Oskar Olsen, Brian SS Jensen and Magnus Carstensen, still directed by Olsen and Jensen. Rooted in 1990s Danish graffiti and skate culture, it blends streetwear, sportswear and tailoring: graphic and logo T-shirts, embroidered sweats, workwear-leaning outerwear and knitwear in muted Scandinavian palettes. Collaborations with sportswear brands, artists and licensed characters are central, and the cheaper Double A by Wood Wood line broadens the range. It runs stores in Copenhagen, Aarhus, Berlin and London plus an online shop.

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How Wood Wood fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largerelaxed to oversized with dropped shoulders on many stylesregular, occasionally short in the body relative to the widthOrder your normal size unless you want a very roomy layering fit, in which case go up one.medium
Shirts & overshirtstrue to sizeregular to relaxed, workwear-leaning rather than slimregular, long enough to tuckTake your usual size; size down only if you want a fitted silhouette.low
Trousers & pantstrue to sizerelaxed or straight through the thighregular to slightly long, often worn stacked or cuffedBuy your measured waist size and expect a roomier leg than slim European cuts.low
Jeans & denimtrue to sizestraight to loose, with limited slim optionsregular to long inseamGo with your usual waist and check the inseam, as legs can run long.low
Jacketsslightly largeboxy workwear and sportswear cuts with room for layeringregular, some cropped boxy shellsYour usual size normally layers fine over a hoodie; size down if you plan to wear it over just a tee.medium
T-shirts & graphic teesslightly largeboxy, relaxed through the chest and shoulderregular to slightly short/cropped on the boxier graphic stylesStick with your usual size for the intended boxy look, or size down if you want it closer to the body.medium
Does Wood Wood run big or small?

Wood Wood fits slightly large. Take your usual size for a relaxed Scandi fit, and size down if you prefer a trimmer, closer cut — especially on the boxier Double A pieces. Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring.

How does Wood Wood fit?

Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring. Overall shape: relaxed with boxy Scandinavian proportions, though some tailored pieces run closer to the body.

How do Wood Wood hoodies & sweatshirts fit?

Wood Wood hoodies & sweatshirts fits slightly large. Order your normal size unless you want a very roomy layering fit, in which case go up one. Shape: relaxed to oversized with dropped shoulders on many styles.

How do Wood Wood shirts & overshirts fit?

Wood Wood shirts & overshirts fits true to size. Take your usual size; size down only if you want a fitted silhouette. Shape: regular to relaxed, workwear-leaning rather than slim.

How do Wood Wood trousers & pants fit?

Wood Wood trousers & pants fits true to size. Buy your measured waist size and expect a roomier leg than slim European cuts. Shape: relaxed or straight through the thigh.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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