90% matchNorse Projects
Same Copenhagen streetwear-meets-minimalism lane, cleaner
What changes: Less graphic/logo-led, more technical fabrics and higher price
Brand profile
Wood Wood
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
CopenhagenOrigin
UnisexFocus
StreetwearStyle
$$Price
24 brands like Wood Wood like Norse Projects, Soulland, Only NY →
What to know about Wood Wood
Wood Wood is a Copenhagen label founded in 2002 by Karl-Oskar Olsen, Brian SS Jensen and Magnus Carstensen, still directed by Olsen and Jensen. Rooted in 1990s Danish graffiti and skate culture, it blends streetwear, sportswear and tailoring: graphic and logo T-shirts, embroidered sweats, workwear-leaning outerwear and knitwear in muted Scandinavian palettes. Collaborations with sportswear brands, artists and licensed characters are central, and the cheaper Double A by Wood Wood line broadens the range. It runs stores in Copenhagen, Aarhus, Berlin and London plus an online shop.
How Wood Wood fits
Overall fit
slightly large
Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring.
Tip: Take your usual size for a relaxed Scandi fit, and size down if you prefer a trimmer, closer cut — especially on the boxier Double A pieces.
Medium confidence · based on 9 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized with dropped shoulders on many styles | Order your normal size unless you want a very roomy layering fit, in which case go up one. |
| Jackets | slightly large | boxy workwear and sportswear cuts with room for layering | Your usual size normally layers fine over a hoodie; size down if you plan to wear it over just a tee. |
| Jeans & denim | true to size | straight to loose, with limited slim options | Go with your usual waist and check the inseam, as legs can run long. |
| Shirts & overshirts | true to size | regular to relaxed, workwear-leaning rather than slim | Take your usual size; size down only if you want a fitted silhouette. |
| T-shirts & graphic tees | slightly large | boxy, relaxed through the chest and shoulder | Stick with your usual size for the intended boxy look, or size down if you want it closer to the body. |
| Trousers & pants | true to size | relaxed or straight through the thigh | Buy your measured waist size and expect a roomier leg than slim European cuts. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Wood Wood
See all 24 brands like Wood Wood →90% match
86% matchSoulland
Copenhagen skate roots with more craft-driven design
What changes: Smaller, more fashion-experimental collections
73% matchOnly NY
Illustrative graphic basics at a friendlier price
What changes: No tailoring or elevated outerwear; NYC-referential prints
71% matchAwake NY
Logo-driven basics with heavy collab culture
What changes: NY hip-hop framing, less Scandinavian restraint
Wood Wood fit questions
Does Wood Wood run big or small?
Wood Wood fits slightly large. Take your usual size for a relaxed Scandi fit, and size down if you prefer a trimmer, closer cut — especially on the boxier Double A pieces. Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring.
How does Wood Wood fit?
Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring. Overall shape: relaxed with boxy Scandinavian proportions, though some tailored pieces run closer to the body.
How do Wood Wood hoodies & sweatshirts fit?
Wood Wood hoodies & sweatshirts fits slightly large. Order your normal size unless you want a very roomy layering fit, in which case go up one. Shape: relaxed to oversized with dropped shoulders on many styles.
How do Wood Wood jackets fit?
Wood Wood jackets fits slightly large. Your usual size normally layers fine over a hoodie; size down if you plan to wear it over just a tee. Shape: boxy workwear and sportswear cuts with room for layering.
How do Wood Wood jeans & denim fit?
Wood Wood jeans & denim fits true to size. Go with your usual waist and check the inseam, as legs can run long. Shape: straight to loose, with limited slim options.
Brand facts
- Founded
- 2002
- Origin
- Copenhagen, Denmark
- Made in
- Europe
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Minimalist / Contemporary, Skatewear