85% matchSunnei
Strong alignment in style, silhouette, and palette. Both embrace a contemporary look with bold colors and relaxed fits.

Wood Wood is a Copenhagen label founded in 2002 by Karl-Oskar Olsen, Brian SS Jensen and Magnus Carstensen, still directed by Olsen and Jensen. Rooted in 1990s Danish graffiti and skate culture, it blends streetwear, sportswear and tailoring: graphic and logo T-shirts, embroidered sweats, workwear-leaning outerwear and knitwear in muted Scandinavian palettes. Collaborations with sportswear brands, artists and licensed characters are central, and the cheaper Double A by Wood Wood line broadens the range. It runs stores in Copenhagen, Aarhus, Berlin and London plus an online shop.
85% matchStrong alignment in style, silhouette, and palette. Both embrace a contemporary look with bold colors and relaxed fits.
81% matchBoth brands share a contemporary style and focus on high-quality materials.
80% matchBoth brands showcase contemporary designs and a similar relaxed fit.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized with dropped shoulders on many styles | regular, occasionally short in the body relative to the width | Order your normal size unless you want a very roomy layering fit, in which case go up one. | medium |
| Shirts & overshirts | true to size | regular to relaxed, workwear-leaning rather than slim | regular, long enough to tuck | Take your usual size; size down only if you want a fitted silhouette. | low |
| Trousers & pants | true to size | relaxed or straight through the thigh | regular to slightly long, often worn stacked or cuffed | Buy your measured waist size and expect a roomier leg than slim European cuts. | low |
| Jeans & denim | true to size | straight to loose, with limited slim options | regular to long inseam | Go with your usual waist and check the inseam, as legs can run long. | low |
| Jackets | slightly large | boxy workwear and sportswear cuts with room for layering | regular, some cropped boxy shells | Your usual size normally layers fine over a hoodie; size down if you plan to wear it over just a tee. | medium |
| T-shirts & graphic tees | slightly large | boxy, relaxed through the chest and shoulder | regular to slightly short/cropped on the boxier graphic styles | Stick with your usual size for the intended boxy look, or size down if you want it closer to the body. | medium |
Wood Wood fits slightly large. Take your usual size for a relaxed Scandi fit, and size down if you prefer a trimmer, closer cut — especially on the boxier Double A pieces. Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring.
Most shoppers find Wood Wood pieces fit true to size but sit relaxed and slightly roomy, in line with typical Copenhagen streetwear proportions rather than slim European tailoring. Overall shape: relaxed with boxy Scandinavian proportions, though some tailored pieces run closer to the body.
Wood Wood hoodies & sweatshirts fits slightly large. Order your normal size unless you want a very roomy layering fit, in which case go up one. Shape: relaxed to oversized with dropped shoulders on many styles.
Wood Wood shirts & overshirts fits true to size. Take your usual size; size down only if you want a fitted silhouette. Shape: regular to relaxed, workwear-leaning rather than slim.
Wood Wood trousers & pants fits true to size. Buy your measured waist size and expect a roomier leg than slim European cuts. Shape: relaxed or straight through the thigh.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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