Brand profile
Weird Fish
British casualwear brand from Cheltenham, known for organic-cotton Macaroni sweatshirts and printed tees; acquired by TCP's Auralis group in October 2025.
What to know about Weird Fish
Weird Fish is a British casual lifestyle label founded in Cheltenham in 1993, known for its signature triple-twist Macaroni sweatshirts, now woven from organic cotton and recycled polyester, plus graphic artist-print tees, striped polos, flannel shirts and fleeces aimed at coastal and outdoor leisure. It trades through roughly 32 UK stores, wholesale stockists and online. In October 2025 Total Capital Partners, majority holder since 2017, took full control via its new buy-and-build vehicle Auralis in a deal reported around GBP 35m, with CEO David Butler leading the group.
- Founded
- 1993
- Origin
- Cheltenham, United Kingdom
- Price
- $$
- Facts checked
- October 2026
- Styles
- Gorpcore / Outdoor, Workwear / Heritage
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