86% matchStudents Golf
Golf apparel through a streetwear-graphics lens
What changes: More tee-and-cap streetwear, less US natural-fiber tailoring
Brand profile
WHIM GOLF
Chicago apparel brand and design studio making US-produced, natural-fiber golf clothing styled closer to everyday sportswear than traditional pro-shop gear.
ChicagoOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like WHIM GOLF like Students Golf, Saint Alfred Shop, Feature - Las Vegas →
What to know about WHIM GOLF
Cut like sportswear, not pro-shop
Polos, shorts, knitwear, caps and headcovers are shaped closer to everyday streetwear and athleisure than to standard golf-course uniform.
US-made, natural fibers only
Production happens in the United States using natural fibers, which explains pricing above mass golf apparel.
Graphics and events widen the audience
Color-blocking, club-crest and typographic prints plus artist collaborations, event production and consulting aim to bring new people to golf.
If you like WHIM GOLF
86% match
64% matchSaint Alfred Shop
Chicago in-house label with collab-driven graphics
What changes: Sneaker boutique first, no sport-specific apparel
60% matchFeature - Las Vegas
Boutique house-brand graphics beside curated labels
What changes: Multi-brand sneaker retail, not a design studio
60% matchMajor DC
Independent shop mixing prep-leaning streetwear picks
What changes: Retailer stocking others' brands rather than producing
Brand facts
Whim Golf is a Chicago-based apparel brand, design studio and creative consultancy founded in 2019 by childhood friends Colin Heaberg and Will Gisel. It produces golf clothing in the United States from natural fibers, including polos, shorts, knitwear, caps and headcovers cut closer to everyday sportswear than pro-shop uniform. The brand leans on color-blocking, club-crest and typographic graphics, and collaborations with artists, alongside event production and consulting work intended to widen golf's audience. It sells direct and through retailers such as HBX and Packer Shoes.
- Founded
- 2019
- Origin
- Chicago, United States
- Made in
- United States
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear