WHIM GOLF

Whim Golf is a Chicago-based apparel brand, design studio and creative consultancy founded in 2019 by childhood friends Colin Heaberg and Will Gisel. It produces golf clothing in the United States from natural fibers, including polos, shorts, knitwear, caps and headcovers cut closer to everyday sportswear than pro-shop uniform. The brand leans on color-blocking, club-crest and typographic graphics, and collaborations with artists, alongside event production and consulting work intended to widen golf's audience. It sells direct and through retailers such as HBX and Packer Shoes.