Brand profile

Wray NYC

Defunct New York size-inclusive label (2015–2025) known for art-inspired prints and bold color in identical sizes XXS–6X.

New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Wray NYC like Flynn Skye, PRISCAVera, Gimaguas →

A woman wearing Wray NYC enid wrap dress

What to know about Wray NYC

Same cut, XXS through 6X

Every style was graded across the full XXS–6X range rather than split into a separate plus line, which was the label's central design constraint.

Prints and color-blocking over neutrals

Collections leaned on fine-art-inspired prints and saturated color-blocking cut into boxy dresses, jumpsuits, sets and separates.

The label has closed

Founder Wray Serna announced a wind-down in March 2025 citing declining health, two years after opening the Lower East Side store at 38 Orchard Street.

If you like Wray NYC

A woman wearing Flynn Skye bella maxi - sweet treat74% match

Flynn Skye

$$Printed dressesLos Angeles, United States

Printed dresses and jumpsuits in painterly color

What changes: Bohemian LA drape rather than boxy cuts, standard size range

A woman wearing PRISCAVera orange printed long sleeve t-shirt70% match

PRISCAVera

$$$Party dressingNew York City, United States

Independent NY color-forward womenswear

What changes: Body-conscious slip silhouettes, not boxy or size-inclusive

Brand facts

WRAY was a New York label founded in 2015 by designer Wray Serna, one of few brands cutting identical styles in sizes XXS–6X. Collections centered on fine-art-inspired prints, saturated color-blocking and boxy silhouettes — dresses, jumpsuits, sets and separates — made at fair-trade, ethically sourced factories. Wray opened its first store at 38 Orchard Street on the Lower East Side in January 2023 while raising venture funding, and dressed Dakota Johnson, Aidy Bryant and Selena Gomez on Only Murders in the Building. Serna announced the wind-down in March 2025, citing declining health.

Founded
2015
Origin
New York City, United States
Made in
Asia, USA
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Streetwear

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