Wray NYC

WRAY was a New York label founded in 2015 by designer Wray Serna, one of few brands cutting identical styles in sizes XXS–6X. Collections centered on fine-art-inspired prints, saturated color-blocking and boxy silhouettes — dresses, jumpsuits, sets and separates — made at fair-trade, ethically sourced factories. Wray opened its first store at 38 Orchard Street on the Lower East Side in January 2023 while raising venture funding, and dressed Dakota Johnson, Aidy Bryant and Selena Gomez on Only Murders in the Building. Serna announced the wind-down in March 2025, citing declining health.